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VARM
VARM
11 – 50 Employees
ConstructionEnergyHealthcare
VARM is a construction and energy-efficiency company providing blown-in insulation for residential buildings. Its insulation services are designed to improve home energy performance through a fast, minimally invasive installation process, helping homeowners reduce heating demand. VARM also supports customers with applications for government insulation grants and uses eco-friendly materials in its approach to more sustainable home improvement.
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Growth Marketing Manager – Berlin Hybrid

Lead Meta and Google performance marketing at VARM, scaling campaigns and measurement systems for digital insulation upgrades.

DEGermanyHybridFull-timeMiddleSeniorGerman RequiredGrowth Marketing

Description

  • Own performance marketing strategy and execution across Meta and Google.
  • Shape channel strategy with the Head of Marketing.
  • Manage budgets to scale continuously while maintaining or improving efficiency.
  • Collaborate closely with the Head of Marketing, Content, and Design teams.
  • Set performance marketing strategy for Meta and Google, including budget forecasts and channel-mix decisions.
  • Launch, scale, and optimize Meta Ads campaigns through structured creative testing.
  • Plan, expand, and optimize Google Ads across Performance Max, Search, and the Google Display Network.
  • Create testing and measurement frameworks using incrementality testing and cross-channel attribution.
  • Own and advance server-side tracking and conversion implementations.
  • Test landing pages and improve their conversion performance.
  • Help develop the marketing technology stack, including Pipedrive, Make, and HeyFlow.
  • Lead SEA initiatives while incorporating SEO fundamentals.
  • Analyze and forecast marketing KPIs and unit economics, then turn findings into budget decisions.

Requirements

  • Bring 4–6 years of professional performance marketing experience.
  • Have several years of experience working independently with direct budget ownership.
  • Startup, scaleup, or specialist performance marketing agency experience is preferred.
  • Demonstrate extensive practical experience with Meta Ads, including paid Facebook and Instagram, Advantage+ campaigns, and CBO/ABO structures.
  • Demonstrate extensive practical experience with Google Ads, including Performance Max, Search, GDN, smart bidding, asset-group optimization, and audience-signal optimization.
  • Have solid experience with measurement and tracking, including GA4, server-side tracking, Conversions API, and Enhanced Conversions.
  • Be highly proficient in marketing KPIs and unit economics, including CTR, ROAS, CPL, MQL, conversion rate, qualification rate, CAC, and LTV.
  • Have experience forecasting budgets and outcomes.
  • Understand creative development and have experience partnering closely with Design and Concept teams.

Benefits

  • Receive a strong, fair base salary without a complex bonus structure.
  • Join on a permanent employment contract.
  • Work flexibly within a hybrid remote model.
  • Receive 30 days of annual leave.
  • Attend regular company offsites.
  • Take part in team events.
  • Join the padel or running club.
  • Get ongoing, direct, and constructive feedback.
  • Enjoy complimentary espresso, soft drinks, muesli, and snacks.
  • Choose between MacBook and Lenovo hardware.
  • Work in an equal-opportunity and diverse organization.
  • Join a friendly, safe, and welcoming workplace.

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