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VARM
VARM
11 – 50 Angajați
Asistență medicalăConstrucțiiEnergie
VARM este o companie de construcții și eficiență energetică ce oferă izolație suflată pentru clădiri rezidențiale. Serviciile sale de izolare sunt concepute pentru a îmbunătăți performanța energetică a locuințelor printr-un proces de instalare rapid și minim invaziv, ajutând proprietarii să reducă necesarul de încălzire. VARM îi sprijină, de asemenea, pe clienți în depunerea cererilor pentru granturi guvernamentale destinate izolării și utilizează materiale ecologice în abordarea sa pentru îmbunătățirea mai sustenabilă a locuințelor.
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Growth Marketing Manager – Berlin Hybrid

Lead Meta and Google performance marketing at VARM, scaling campaigns and measurement systems for digital insulation upgrades.

DEGermaniaHibridNormă întreagăNivel mediuSeniorLimbă Obligatorie: germanăMarketing de creștere

Descriere

  • Own performance marketing strategy and execution across Meta and Google.
  • Shape channel strategy with the Head of Marketing.
  • Manage budgets to scale continuously while maintaining or improving efficiency.
  • Collaborate closely with the Head of Marketing, Content, and Design teams.
  • Set performance marketing strategy for Meta and Google, including budget forecasts and channel-mix decisions.
  • Launch, scale, and optimize Meta Ads campaigns through structured creative testing.
  • Plan, expand, and optimize Google Ads across Performance Max, Search, and the Google Display Network.
  • Create testing and measurement frameworks using incrementality testing and cross-channel attribution.
  • Own and advance server-side tracking and conversion implementations.
  • Test landing pages and improve their conversion performance.
  • Help develop the marketing technology stack, including Pipedrive, Make, and HeyFlow.
  • Lead SEA initiatives while incorporating SEO fundamentals.
  • Analyze and forecast marketing KPIs and unit economics, then turn findings into budget decisions.

Cerințe

  • Bring 4–6 years of professional performance marketing experience.
  • Have several years of experience working independently with direct budget ownership.
  • Startup, scaleup, or specialist performance marketing agency experience is preferred.
  • Demonstrate extensive practical experience with Meta Ads, including paid Facebook and Instagram, Advantage+ campaigns, and CBO/ABO structures.
  • Demonstrate extensive practical experience with Google Ads, including Performance Max, Search, GDN, smart bidding, asset-group optimization, and audience-signal optimization.
  • Have solid experience with measurement and tracking, including GA4, server-side tracking, Conversions API, and Enhanced Conversions.
  • Be highly proficient in marketing KPIs and unit economics, including CTR, ROAS, CPL, MQL, conversion rate, qualification rate, CAC, and LTV.
  • Have experience forecasting budgets and outcomes.
  • Understand creative development and have experience partnering closely with Design and Concept teams.

Beneficii

  • Receive a strong, fair base salary without a complex bonus structure.
  • Join on a permanent employment contract.
  • Work flexibly within a hybrid remote model.
  • Receive 30 days of annual leave.
  • Attend regular company offsites.
  • Take part in team events.
  • Join the padel or running club.
  • Get ongoing, direct, and constructive feedback.
  • Enjoy complimentary espresso, soft drinks, muesli, and snacks.
  • Choose between MacBook and Lenovo hardware.
  • Work in an equal-opportunity and diverse organization.
  • Join a friendly, safe, and welcoming workplace.

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