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Nutrafol
Nutrafol
51 – 200 Employees
ConsultingFood & BeverageHealthcare
Nutrafol develops hair growth supplements that connect hair health with broader wellness. Its science-backed formulas address factors associated with hair thinning, including stress, hormonal changes, and nutrition, with products designed for different needs across age groups and life stages, including postpartum and menopause. Operating at the intersection of healthcare and consumer wellness, Nutrafol also provides personalized guidance through its growth plan advisor and naturopathic doctors.
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Director of Brand Marketing at Nutrafol (Remote, United States)

Lead brand strategy and product launches for Nutrafol’s clinically tested hair wellness portfolio. Shape consumer insight, innovation, campaigns, pricing, and go-to-market across DTC, Amazon, and Pro channels.

USUnited States
$160,000 – $180,000 / year
RemoteFull-timeLeadEnglish RequiredBrand Manager

Description

  • Develop and launch brand stories for new product innovations
  • Own brand strategy, positioning, narrative, consumer understanding, research, naming, and innovation insights
  • Bring consumer and brand perspectives to product pipeline, proposition, format, range, claims, and sequencing decisions
  • Manage approved claims expression and safeguard brand credibility across consumer touchpoints
  • Create launch plans across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro Marketing
  • Drive launch readiness and monitor in-market performance against product availability dates
  • Set innovation pricing above the annual margin floor established with Finance
  • Lead annual and quarterly brand plans, campaign and content concepts, and social narratives
  • Define brand direction for partnerships, collaborations, and external voices
  • Manage the brand marketing budget for new product innovation
  • Coordinate cross-company teams around a shared plan and clear decision ownership
  • Provide consumer, positioning, and go-to-market updates to Unilever and Nutrafol leadership
  • Identify risks and dependencies early
  • Evaluate post-launch performance and apply findings to future innovation
  • Build trusted relationships across cross-functional teams

Requirements

  • Bring 8–12 years of experience in brand management, brand marketing, or innovation marketing at a high-growth company; hair care, beauty, or science-led consumer health experience is preferred
  • Demonstrated DTC experience
  • Experience bringing products from concept to market with R&D, regulatory, and supply chain partners
  • Proven ability to develop integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
  • Strong commercial and go-to-market judgment across DTC, e-commerce, and omnichannel environments, including pricing
  • Ability to operate between an entrepreneurial brand and a large matrixed organization while aligning partners without formal authority
  • Fluency in segmentation and quantitative and qualitative consumer research
  • Sound judgment around claims, positioning, and premium brand experiences
  • Entrepreneurial, self-directed, and willing to work hands-on
  • Exceptional written and verbal communication skills
  • Low-ego, high-ownership approach with the ability to energize a distributed team

Benefits

  • Fully remote work arrangement
  • Medical, dental, and vision coverage with an FSA program
  • 401(k) with employer match
  • Quarterly bonus program
  • Flexible paid time off
  • Two company-wide wellness breaks each day
  • Company-provided lunch every Tuesday and Thursday through Seamless or Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning and development stipend
  • Complimentary Headspace membership
  • Complimentary Nutrafol subscription
  • Pet insurance discounts and benefits

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