Nutrafol ऐसे हेयर ग्रोथ सप्लीमेंट विकसित करता है जो बालों के स्वास्थ्य को समग्र स्वास्थ्य से जोड़ते हैं। इसके विज्ञान-आधारित फ़ॉर्मूले तनाव, हार्मोनल बदलाव और पोषण सहित बालों के पतले होने से जुड़े कारकों पर ध्यान देते हैं। इसके उत्पाद अलग-अलग आयु समूहों और जीवन के चरणों, जिनमें प्रसवोत्तर अवधि और मेनोपॉज़ भी शामिल हैं, की विभिन्न आवश्यकताओं के लिए तैयार किए गए हैं। स्वास्थ्य सेवा और उपभोक्ता वेलनेस के संगम पर काम करते हुए, Nutrafol अपने ग्रोथ प्लान एडवाइज़र और प्राकृतिक चिकित्सा विशेषज्ञों के माध्यम से व्यक्तिगत मार्गदर्शन भी प्रदान करता है।
Director of Brand Marketing at Nutrafol (Remote, United States)
Lead brand strategy and product launches for Nutrafol’s clinically tested hair wellness portfolio. Shape consumer insight, innovation, campaigns, pricing, and go-to-market across DTC, Amazon, and Pro channels.
विवरण
- Develop and launch brand stories for new product innovations
- Own brand strategy, positioning, narrative, consumer understanding, research, naming, and innovation insights
- Bring consumer and brand perspectives to product pipeline, proposition, format, range, claims, and sequencing decisions
- Manage approved claims expression and safeguard brand credibility across consumer touchpoints
- Create launch plans across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro Marketing
- Drive launch readiness and monitor in-market performance against product availability dates
- Set innovation pricing above the annual margin floor established with Finance
- Lead annual and quarterly brand plans, campaign and content concepts, and social narratives
- Define brand direction for partnerships, collaborations, and external voices
- Manage the brand marketing budget for new product innovation
- Coordinate cross-company teams around a shared plan and clear decision ownership
- Provide consumer, positioning, and go-to-market updates to Unilever and Nutrafol leadership
- Identify risks and dependencies early
- Evaluate post-launch performance and apply findings to future innovation
- Build trusted relationships across cross-functional teams
आवश्यकताएँ
- Bring 8–12 years of experience in brand management, brand marketing, or innovation marketing at a high-growth company; hair care, beauty, or science-led consumer health experience is preferred
- Demonstrated DTC experience
- Experience bringing products from concept to market with R&D, regulatory, and supply chain partners
- Proven ability to develop integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
- Strong commercial and go-to-market judgment across DTC, e-commerce, and omnichannel environments, including pricing
- Ability to operate between an entrepreneurial brand and a large matrixed organization while aligning partners without formal authority
- Fluency in segmentation and quantitative and qualitative consumer research
- Sound judgment around claims, positioning, and premium brand experiences
- Entrepreneurial, self-directed, and willing to work hands-on
- Exceptional written and verbal communication skills
- Low-ego, high-ownership approach with the ability to energize a distributed team
लाभ
- Fully remote work arrangement
- Medical, dental, and vision coverage with an FSA program
- 401(k) with employer match
- Quarterly bonus program
- Flexible paid time off
- Two company-wide wellness breaks each day
- Company-provided lunch every Tuesday and Thursday through Seamless or Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning and development stipend
- Complimentary Headspace membership
- Complimentary Nutrafol subscription
- Pet insurance discounts and benefits