Nestle
Nestle
Nestle is a Swiss multinational food and beverage company with a broad portfolio spanning coffee, bottled water, dairy products, infant nutrition, confectionery, frozen foods, and pet care. Its products reach consumers worldwide through retail and foodservice channels, supported by large-scale manufacturing and supply-chain operations. On a job aggregator, Nestle’s profile is relevant to candidates exploring opportunities across food and beverage, manufacturing, and logistics, as well as work connected to nutrition, health, and wellness initiatives.

Digital Marketing Analyst, Digital and Social Intelligence

Support Nestlé USA food and beverage brands through web, social, CRM, and AI analytics. Build dashboards and actionable insights for more than 25 brand teams.

Description

  • Support Nestlé USA’s Digital and Social Intelligence work across content reporting, web analytics, email and CRM, social listening, social research, and LLM listening and visibility analysis.
  • Build stakeholder relationships and enable basic self-service monitoring for brand teams.
  • Provide scheduled and on-demand digital and social insights.
  • Partner with Foresight, Consumer Insights, Marketing Analytics, Digital Shelf and eCommerce, Innovation, and Social Strategy teams.
  • Use multiple technologies to conduct in-depth analysis and answer business questions.
  • Participate in stakeholder meetings and present findings to leadership.
  • Create and deliver self-service training programs.
  • Identify and support the implementation of new technology capabilities.
  • Coordinate with vendors and external agency partners.
  • Expand self-service reporting and analysis across paid media, social media, social listening, websites, SEO, and CRM and email.
  • Track website performance, manage A/B testing and optimization, assess campaign impact, build dashboards, and measure brand advertising’s sales impact.
  • Develop automated, always-on visual dashboards and help optimize brand communications.
  • Use first-, second-, and third-party data to uncover consumer and product insights.
  • Put data flows into operation and establish reporting structures.
  • Manage reporting requests from measurement framework design through data visualization, IT coordination, output development, analysis, and recommendations for marketers.

Requirements

  • Bachelor’s degree in marketing, market research, analytics, communications, business, economics, or a related field.
  • One to three years of experience in digital marketing, digital analytics, marketing analytics, business analytics, social listening, or IT and data management.
  • General knowledge of digital marketing, marketing measurement, and business analytics.
  • Comfort using reporting platforms, technical analytics tools, and data management systems.
  • Experience with technical data projects, complex data flows, IT resources, and large datasets.
  • Experience developing dashboards and visually compelling reports.
  • Familiarity with consumer, category, and cultural insights research.
  • Ability to turn business needs into scalable digital analytics and social listening frameworks.
  • Understanding of AI applications in digital analytics and social listening, including prompt-writing best practices.
  • Understanding of social media environments, community engagement, social best practices, and digital analytics tools.
  • Experience creating persuasive PowerPoint presentations and presenting to senior audiences.
  • Ability to communicate data-driven findings to mid- and senior-level managers.
  • Experience experimenting with and A/B testing social and digital content.
  • Experience with Salesforce Marketing Cloud, Power BI, Google Analytics, and Google Tag Manager is preferred.
  • Experience with social listening platforms such as Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, or Sprinklr is preferred.
  • Familiarity with LLM listening, GEO, or AEO tools is preferred.
  • Basic knowledge of coding languages or developer tools is preferred.
  • Familiarity with advanced analytics, including media mix modeling, multi-touch attribution, statistical analysis, lifetime value analysis, and sales impact studies, is preferred.
  • Familiarity with foresight applications and social trend analysis is preferred.
  • This position is not eligible for visa sponsorship.

Benefits

  • Performance-based incentive opportunities.
  • 401(k) plan with company match.
  • Healthcare coverage.
  • A broad range of additional benefits.
  • Inclusive workplace.
  • Recruitment accommodations for applicants with disabilities and veterans.

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