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My Money Matters
My Money Matters
51 – 200 Employees
FintechSaaS
My Money Matters is a financial wellbeing benefits provider that works with employers to give employees practical ways to manage money and build long-term savings. Its salary-linked services include on-demand access to earned pay, automated saving from salary, and shared-cost additional voluntary contributions to workplace pensions. The company also offers one-to-one financial coaching, webinars, a learning library, and Max, a 24/7 AI assistant for personalised guidance. My Money Matters operates as AVC Wise Ltd and serves the employee benefits and fintech sector.
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CRM Marketing Manager

Lead lifecycle marketing for My Money Matters’ employee financial wellbeing app, improving activation, cross-sell and retention. Own campaigns across email, app messaging and CRM.

GBUnited KingdomHybridFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Manage CRM and lifecycle marketing from initial sign-up through ongoing member engagement
  • Plan, create, deliver and improve communications that support activation, cross-sell and retention
  • Design and manage member journeys covering onboarding, activation, cross-sell, retention and reactivation
  • Create audience segments, write and test campaigns, and use data to guide message, audience and timing decisions
  • Develop onboarding sequences for newly launched employers
  • Find drop-offs between sign-up and first use, then test ways to improve conversion
  • Create ongoing campaigns for existing members
  • Track conversion between journey stages and CRM’s contribution to active users and revenue
  • Report to the Head of Marketing

Requirements

  • At least three years of hands-on experience with one or more major CRM platforms
  • At least two years of experience writing clear, persuasive consumer copy
  • Confidence with audience segmentation, A/B testing and reporting
  • Start-up experience managing tight deadlines and competing priorities
  • Fintech or financial services experience, including familiarity with financial promotions rules, is a plus
  • Experience building effective AI workflows is a plus
  • Experience creating and optimising automated consumer app journeys using push notifications and in-app messaging alongside email is a plus

Benefits

  • Remote work within the UK
  • £200 annual home office budget
  • 25 days of annual leave, increasing with tenure
  • Option to buy up to five additional days of annual leave each year
  • Birthday off
  • Team bonus scheme for non-commission roles
  • Pension scheme
  • Perkbox salary sacrifice options, including car leasing, gym memberships and technology purchases
  • Medical cashback scheme
  • Enhanced parental leave
  • Regular team events, including an annual Summer Conference

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