My Money Matters is a financial wellbeing benefits provider that works with employers to give employees practical ways to manage money and build long-term savings. Its salary-linked services include on-demand access to earned pay, automated saving from salary, and shared-cost additional voluntary contributions to workplace pensions. The company also offers one-to-one financial coaching, webinars, a learning library, and Max, a 24/7 AI assistant for personalised guidance. My Money Matters operates as AVC Wise Ltd and serves the employee benefits and fintech sector.
CRM Marketing Manager
Lead lifecycle marketing for My Money Matters’ employee financial wellbeing app, improving activation, cross-sell and retention. Own campaigns across email, app messaging and CRM.
Tavsif
- Manage CRM and lifecycle marketing from initial sign-up through ongoing member engagement
- Plan, create, deliver and improve communications that support activation, cross-sell and retention
- Design and manage member journeys covering onboarding, activation, cross-sell, retention and reactivation
- Create audience segments, write and test campaigns, and use data to guide message, audience and timing decisions
- Develop onboarding sequences for newly launched employers
- Find drop-offs between sign-up and first use, then test ways to improve conversion
- Create ongoing campaigns for existing members
- Track conversion between journey stages and CRM’s contribution to active users and revenue
- Report to the Head of Marketing
Talablar
- At least three years of hands-on experience with one or more major CRM platforms
- At least two years of experience writing clear, persuasive consumer copy
- Confidence with audience segmentation, A/B testing and reporting
- Start-up experience managing tight deadlines and competing priorities
- Fintech or financial services experience, including familiarity with financial promotions rules, is a plus
- Experience building effective AI workflows is a plus
- Experience creating and optimising automated consumer app journeys using push notifications and in-app messaging alongside email is a plus
Imtiyozlar
- Remote work within the UK
- £200 annual home office budget
- 25 days of annual leave, increasing with tenure
- Option to buy up to five additional days of annual leave each year
- Birthday off
- Team bonus scheme for non-commission roles
- Pension scheme
- Perkbox salary sacrifice options, including car leasing, gym memberships and technology purchases
- Medical cashback scheme
- Enhanced parental leave
- Regular team events, including an annual Summer Conference