My Money Matters is a financial wellbeing benefits provider that works with employers to give employees practical ways to manage money and build long-term savings. Its salary-linked services include on-demand access to earned pay, automated saving from salary, and shared-cost additional voluntary contributions to workplace pensions. The company also offers one-to-one financial coaching, webinars, a learning library, and Max, a 24/7 AI assistant for personalised guidance. My Money Matters operates as AVC Wise Ltd and serves the employee benefits and fintech sector.
Lead lifecycle marketing for My Money Matters’ employee financial wellbeing app, improving activation, cross-sell and retention. Own campaigns across email, app messaging and CRM.