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Ferryhopper
Ferryhopper
51 – 200 Employees
eCommerceHospitalityTravel
Ferryhopper is a travel technology and eCommerce company focused on ferry bookings. Its platform helps travelers compare schedules and fares for more than 3,000 ferry routes across 26 countries, with tickets from over 117 ferry operators. Customers can book and manage trips online, including multi-destination journeys for island hopping in destinations such as the Greek islands and the Canary Islands. Ferryhopper also features operator offers and ticket discounts where available.
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Brand Director - Ferryhopper (Hybrid, Greece)

Lead Ferryhopper’s international brand strategy, public relations, communications, and design across European markets. Drive brand growth for its online ferry-booking platform through scalable campaigns, teams, and measurement.

GRGreeceHybridFull-timeLeadEnglish RequiredBrand Manager

Description

  • Own Ferryhopper’s brand strategy, positioning, and long-term vision
  • Define priorities across Greece, Italy, and other European markets while balancing consistency with local relevance
  • Create a scalable model for building the brand internationally
  • Track consumer behavior, competitors, and market developments
  • Set the strategic direction for major brand campaigns, partnerships, and paid, owned, and earned initiatives
  • Maintain coherent brand storytelling across markets and customer touchpoints
  • Develop processes, frameworks, and operating practices that make brand marketing scalable and structured
  • Work cross-functionally to connect brand programs with sustained business growth
  • Lead the public relations and communications strategy
  • Manage relationships with PR agencies, media outlets, and external stakeholders
  • Work with the CMO and leadership team on major announcements and corporate communications
  • Set the strategic direction for design and creative work
  • Support the design team and improve the standard of creative output
  • Lead and grow the Brand Marketing, PR, and design functions, overseeing 3 direct reports and 6 team members in total
  • Set team priorities, develop talent, and strengthen capabilities for international expansion
  • Manage the seven-figure brand and PR budget and direct strategic investments
  • Create a framework for assessing brand health and the impact of brand spending
  • Apply brand tracking, customer research, and campaign data to guide strategy and investment
  • Present brand results and recommendations to the CMO and senior leadership

Requirements

  • At least 10 years of experience in brand marketing, integrated marketing, communications, or a related discipline, including substantial leadership experience
  • Demonstrated success building consumer brands across multiple markets, with international experience especially important
  • Strong background in brand strategy and integrated campaigns spanning paid, owned, earned, and offline channels
  • Experience overseeing substantial budgets and making investment choices tied to business results
  • Ability to lead, develop, and scale marketing teams while partnering effectively with agencies and external collaborators
  • Experience applying customer insight, research, and brand measurement to strategic decisions
  • Sound commercial judgement, persuasive communication, and the ability to influence senior stakeholders
  • Ability to introduce structure and analytical discipline without compromising creative thinking
  • Experience in technology, travel, marketplaces, e-commerce, or another rapidly growing consumer business is advantageous
  • Knowledge of the Greek market is highly desirable, while international brand-building experience is valued more than Greek nationality or market experience
  • Fluent English is required; Greek language skills are a strong advantage

Benefits

  • Competitive compensation package
  • Choice of work equipment
  • Annual budget for training and professional education
  • Collaborative and energetic working environment
  • Well-equipped office space
  • Three additional days of leave beyond statutory annual entitlement
  • Exclusive discounts for personal ferry travel
  • Option to work from any location for six weeks each year

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