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Ferryhopper
Ferryhopper
51 – 200 Angajați
CălătoriiComerț electronicOspitalitate
Ferryhopper este o companie de tehnologie pentru călătorii și comerț electronic, specializată în rezervarea călătoriilor cu feribotul. Platforma sa îi ajută pe călători să compare orarele și tarifele pentru peste 3.000 de rute de feribot din 26 de țări, oferind bilete de la mai mult de 117 operatori de feribot. Clienții pot rezerva și gestiona călătorii online, inclusiv itinerare cu mai multe destinații pentru explorarea insulelor în destinații precum insulele grecești și Insulele Canare. Ferryhopper prezintă, de asemenea, ofertele operatorilor și reducerile la bilete, atunci când sunt disponibile.
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Brand Director - Ferryhopper (Hybrid, Greece)

Lead Ferryhopper’s international brand strategy, public relations, communications, and design across European markets. Drive brand growth for its online ferry-booking platform through scalable campaigns, teams, and measurement.

GRGreciaHibridNormă întreagăLiderLimbă Obligatorie: englezăManager de brand

Descriere

  • Own Ferryhopper’s brand strategy, positioning, and long-term vision
  • Define priorities across Greece, Italy, and other European markets while balancing consistency with local relevance
  • Create a scalable model for building the brand internationally
  • Track consumer behavior, competitors, and market developments
  • Set the strategic direction for major brand campaigns, partnerships, and paid, owned, and earned initiatives
  • Maintain coherent brand storytelling across markets and customer touchpoints
  • Develop processes, frameworks, and operating practices that make brand marketing scalable and structured
  • Work cross-functionally to connect brand programs with sustained business growth
  • Lead the public relations and communications strategy
  • Manage relationships with PR agencies, media outlets, and external stakeholders
  • Work with the CMO and leadership team on major announcements and corporate communications
  • Set the strategic direction for design and creative work
  • Support the design team and improve the standard of creative output
  • Lead and grow the Brand Marketing, PR, and design functions, overseeing 3 direct reports and 6 team members in total
  • Set team priorities, develop talent, and strengthen capabilities for international expansion
  • Manage the seven-figure brand and PR budget and direct strategic investments
  • Create a framework for assessing brand health and the impact of brand spending
  • Apply brand tracking, customer research, and campaign data to guide strategy and investment
  • Present brand results and recommendations to the CMO and senior leadership

Cerințe

  • At least 10 years of experience in brand marketing, integrated marketing, communications, or a related discipline, including substantial leadership experience
  • Demonstrated success building consumer brands across multiple markets, with international experience especially important
  • Strong background in brand strategy and integrated campaigns spanning paid, owned, earned, and offline channels
  • Experience overseeing substantial budgets and making investment choices tied to business results
  • Ability to lead, develop, and scale marketing teams while partnering effectively with agencies and external collaborators
  • Experience applying customer insight, research, and brand measurement to strategic decisions
  • Sound commercial judgement, persuasive communication, and the ability to influence senior stakeholders
  • Ability to introduce structure and analytical discipline without compromising creative thinking
  • Experience in technology, travel, marketplaces, e-commerce, or another rapidly growing consumer business is advantageous
  • Knowledge of the Greek market is highly desirable, while international brand-building experience is valued more than Greek nationality or market experience
  • Fluent English is required; Greek language skills are a strong advantage

Beneficii

  • Competitive compensation package
  • Choice of work equipment
  • Annual budget for training and professional education
  • Collaborative and energetic working environment
  • Well-equipped office space
  • Three additional days of leave beyond statutory annual entitlement
  • Exclusive discounts for personal ferry travel
  • Option to work from any location for six weeks each year

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