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Senior Online Marketing Manager (Remote, Mexico)
Lead web experience, SEO, analytics, and conversion initiatives for customer-facing insurance websites. Manage digital storefront growth across acquisition, engagement, and self-service journeys.
विवरण
- Own the strategy and growth roadmap for customer-facing websites including Farmers.com, Foremost.com, and BristolWest.com
- Improve digital customer journeys to increase acquisition, engagement, conversion, and self-service performance
- Manage and develop web content professionals while setting priorities and overseeing delivery
- Collaborate with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams on digital experiences
- Direct conversion-rate optimization and testing across content, navigation, layouts, calls to action, landing pages, and customer journeys
- Use analytics, customer insights, and market trends to uncover opportunities and evaluate results
- Establish and track KPIs, dashboards, and reports that support data-informed decisions and business performance
- Present strategic recommendations and build alignment with stakeholders across the organization
- Encourage cross-functional collaboration, innovation, and ongoing improvement
आवश्यकताएँ
- Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related discipline
- Fluent English proficiency
- At least seven years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management
- Strong knowledge of website optimization, customer acquisition, conversion funnels, and digital customer journeys
- Background creating digital strategies, roadmaps, and cross-functional marketing programs
- Advanced stakeholder management and collaboration abilities
- Experience leading, coaching, or developing team members
- Proficiency with web analytics and optimization platforms such as Google Analytics, Adobe Target, Optimizely, or VWO
- Experience using CMS platforms, Power BI, Tableau, and Microsoft Office
- Strong analytical, communication, presentation, and problem-solving capabilities
- Ability to balance competing priorities, influence stakeholders, and deliver measurable business results
- Knowledge of SEO/GEO, growth marketing, and performance marketing practices
- Preferred: Experience overseeing large-scale customer-facing websites
- Preferred: Familiarity with UX, Product, and Digital Technology teams
- Preferred: Experience with ROI-focused campaigns, A/B testing, and conversion optimization programs
लाभ
- Competitive salary with performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible remote and/or office-based work arrangements
- Inclusive, collaborative culture within a global group
- Private health insurance
- Pension plan
- Paid time off
- Training and development
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