Capgemini — ұйымдарға өз қызметін трансформациялауға және басқаруға көмектесетін консалтинг және технологиялық қызметтер компаниясы. Оның жұмысы аэроғарыш, автомобиль жасау, банк ісі, денсаулық сақтау және логистика сияқты салаларды қамтиды, ал қызметтері бұлтты технологияларды, киберқауіпсіздікті, деректер мен жасанды интеллектті және кәсіпорынды басқаруды қамтиды. Capgemini цифрлық трансформацияға деген көзқарасының бір бөлігі ретінде инновация мен тұрақты дамуға да назар аударады. Компания инновациялық әрі алуан түрлі жұмыс күшін қалыптастыруға басымдық бере отырып, мамандықтар мен тәжірибе деңгейлерінің кең ауқымы бойынша қызметкерлерді жұмысқа қабылдайды.
Senior Online Marketing Manager (Remote, Mexico)
Lead web experience, SEO, analytics, and conversion initiatives for customer-facing insurance websites. Manage digital storefront growth across acquisition, engagement, and self-service journeys.
Сипаттама
- Own the strategy and growth roadmap for customer-facing websites including Farmers.com, Foremost.com, and BristolWest.com
- Improve digital customer journeys to increase acquisition, engagement, conversion, and self-service performance
- Manage and develop web content professionals while setting priorities and overseeing delivery
- Collaborate with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams on digital experiences
- Direct conversion-rate optimization and testing across content, navigation, layouts, calls to action, landing pages, and customer journeys
- Use analytics, customer insights, and market trends to uncover opportunities and evaluate results
- Establish and track KPIs, dashboards, and reports that support data-informed decisions and business performance
- Present strategic recommendations and build alignment with stakeholders across the organization
- Encourage cross-functional collaboration, innovation, and ongoing improvement
Талаптар
- Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related discipline
- Fluent English proficiency
- At least seven years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management
- Strong knowledge of website optimization, customer acquisition, conversion funnels, and digital customer journeys
- Background creating digital strategies, roadmaps, and cross-functional marketing programs
- Advanced stakeholder management and collaboration abilities
- Experience leading, coaching, or developing team members
- Proficiency with web analytics and optimization platforms such as Google Analytics, Adobe Target, Optimizely, or VWO
- Experience using CMS platforms, Power BI, Tableau, and Microsoft Office
- Strong analytical, communication, presentation, and problem-solving capabilities
- Ability to balance competing priorities, influence stakeholders, and deliver measurable business results
- Knowledge of SEO/GEO, growth marketing, and performance marketing practices
- Preferred: Experience overseeing large-scale customer-facing websites
- Preferred: Familiarity with UX, Product, and Digital Technology teams
- Preferred: Experience with ROI-focused campaigns, A/B testing, and conversion optimization programs
Артықшылықтар
- Competitive salary with performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible remote and/or office-based work arrangements
- Inclusive, collaborative culture within a global group
- Private health insurance
- Pension plan
- Paid time off
- Training and development