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Senior Growth Marketing Lead, ClassDojo (Remote, US)
Lead customer acquisition for ClassDojo’s global K–12 education app, reaching families beyond its existing network. Develop and scale paid, social, influencer, and other acquisition channels.
विवरण
- Expand how ClassDojo reaches families beyond its existing network.
- Set acquisition strategy for Dojo Sparks and Dojo Islands.
- Run experiments to build and scale channels that attract new paying users.
- Initially lead growth marketing as a one-person team.
- Direct experiments from planning through analysis, then scale successful approaches.
- Create systems, processes, and partnerships that support sustained growth.
- Work with Product, Creative, Data, and Marketing leaders.
- Plan paid and unpaid user acquisition, with an initial focus on social and influencer partnerships.
- Develop hypotheses, launch tests, assess results, and decide which efforts to scale or stop.
- Find and validate channels manually, then expand successful efforts through agencies, tools, and automation.
- Set performance metrics and return-on-investment thresholds.
- Test value propositions, landing pages, and onboarding to improve conversion.
- Develop experimentation and measurement frameworks for messaging, targeting, and funnel stages.
- Use external expertise, modern tools, and AI to increase impact.
- Help build ClassDojo’s long-term growth marketing capabilities.
आवश्यकताएँ
- At least eight years of experience in growth, performance, or consumer marketing.
- Ideally, experience at a high-growth consumer or marketplace company.
- Demonstrated ownership of acquisition outcomes from strategy through execution.
- Strong analytical judgment and ability to use data to assess ROI, conversion, and growth tradeoffs.
- Experience working as a generalist on a small or midsize team of 30–150 people.
- Expertise in at least one acquisition channel, such as paid social, influencer marketing, partnerships, SEO, or SEM.
- Sound understanding of other acquisition channels.
- Practical, execution-focused approach.
- Ability to work autonomously amid ambiguity.
- Clear, concise communication and effective cross-functional collaboration.
- Experience building or scaling influencer- or creator-led growth programs is a plus.
- Experience with consumer subscriptions or paid consumer products is a plus.
- Experience in early-stage or rapidly scaling environments is a plus.
- Interest in using AI and new tools is a plus.
लाभ
- Remote work.
- Equal employment opportunity.
- Accommodations for disabilities and special needs.
- Distributed company that hires regardless of location, with substantial overlap with Americas time zones.
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