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Fred Rogers Productions
Fred Rogers Productions
11 – 50 Zaposleni
IzobraževanjeMedijiNeprofitne organizacije
Fred Rogers Productions is a nonprofit media organization creating educational television for young children. Its series, including Daniel Tiger’s Neighborhood and Mister Rogers’ Neighborhood, help preschool audiences explore social and emotional learning and make complex ideas easier to understand. The organization’s work sits at the intersection of children’s media and education.
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Delovna mesta v podjetju

Senior Associate Director of Brand Marketing

Set brand strategy, positioning, and standards for Fred Rogers Productions’ educational children’s media portfolio. Lead agency and partner relationships, research, budgets, and brand health.

USZdružene države AmerikePAPensilvanija
105.000 $ – 125.000 $ / leto
HibridnoPolni delovni časSeniorZahtevani Jezik: angleščinaVodja blagovne znamke

Opis

  • Lead brand strategy, positioning, messaging, architecture, standards, partner marketing, and long-term brand health across Fred Rogers Productions and its portfolio.
  • Turn long-range marketing vision into annual plans for brand and audience growth.
  • Maintain brand architecture across properties and stakeholder groups.
  • Develop and update positioning, messaging frameworks, and brand voice.
  • Contribute to brand plans for new series, launches, and initiatives.
  • Maintain brand guidelines and style guides, and check materials for accuracy.
  • Set brand standards, positioning, and creative direction across the organization.
  • Lead special branding projects with the Communications and Engagement and Social and Integrated Marketing teams.
  • Act as the daily marketing contact for internal partners and refer strategic issues to the VP.
  • Coordinate partner marketing plans for premieres, seasonal events, and location-based entertainment.
  • Oversee brand, creative, and research agencies, including briefs, reviews, scope, timelines, and results.
  • Provide brand materials and partner positioning to corporate sponsorship and fundraising teams.
  • Lead research into brand health, awareness, perception, and audience segments.
  • Track competitors, media trends, and family audience behavior, and recommend responses.
  • Set brand-level KPIs and report results to the VP and internal stakeholders.
  • Develop and manage brand, partner marketing, and agency budgets; report spending and returns.
  • Represent the VP in brand meetings and cross-functional forums.

Zahteve

  • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent education and relevant experience.
  • At least eight years of progressive experience in brand marketing, brand management, or brand strategy.
  • At least three years managing people or agency teams.
  • Experience managing a portfolio of multiple brands or properties, including positioning, guidelines, and consistency.
  • Experience managing licensing, distribution, production, or co-marketing partners.
  • Experience directing creative and brand agencies from briefing through final approval.
  • Experience commissioning and applying brand and audience research.
  • Experience developing and managing marketing budgets and reporting on return on investment.
  • Strong creative judgment, storytelling, and writing skills.
  • Excellent communication, presentation, consensus-building, and stakeholder management skills.
  • Ability to manage competing priorities and adapt to a changing media environment.
  • Ability to work in the Pittsburgh office at least two days per week, with additional onsite attendance as needed.
  • Preferred: experience in children’s media, family entertainment, educational content, or consumer products.
  • Preferred: experience with nonprofit, public media, or mission-driven organizations.
  • Preferred: interest in educational children’s media and experiences.

Ugodnosti

  • Hybrid work arrangement.
  • Mission-driven work supporting educational children’s media and experiences.

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