Halter je agrotehnološko podjetje, ki razvija povezane tehnologije za upravljanje živine za rejce mlečnega in mesnega goveda. Njegove nosljive ovratnice na sončno energijo, komunikacijski stolp in mobilna aplikacija podpirajo virtualno ograjevanje, upravljanje premikanja čred na daljavo, spremljanje lokacije živali v realnem času, spremljanje zdravja in gonitve ter natančno upravljanje pašnikov. Sistem Halter kmetom pomaga natančneje upravljati pašo in razporejanje krme, s čimer je zasnovan tako, da zmanjšuje ročno delo ter podpira dobrobit živali, rezultate reje in vsakodnevno učinkovitost kmetij. Podjetje deluje na Novi Zelandiji, v Avstraliji in Združenih državah Amerike.
Head of Marketing, Argentina and Uruguay
Lead Halter’s end-to-end marketing across Argentina and Uruguay, building brand awareness and driving growth from customer acquisition through retention. The role focuses on local marketing, farmer engagement, revenue performance, and collaboration with Halter’s New Zealand-based global team.
Opis
- Set Halter’s marketing strategy and manage its budget for Argentina and Uruguay.
- Drive revenue across the customer journey, from acquisition to expansion and retention.
- Increase brand recognition among farming communities.
- Hire and lead the local marketing team.
- Create search-focused resources for farmers, manage owned channels, and publish organic social content.
- Plan field days, expos, and farmer events with sales leaders.
- Develop farmer case studies and evidence to support customer acquisition, expansion, and retention.
- Partner with global Performance Marketing on paid channels and customer acquisition costs.
- Help grow the pipeline for enterprise and larger accounts.
- Track and report on pipeline, customer acquisition cost, brand awareness, and revenue through net dollar retention.
- Localize Halter’s global brand and voice for farmers in Argentina and Uruguay.
- Create return-on-investment case studies and stories that address concerns about price, proof, and switching risk.
- Work closely with go-to-market leaders and Halter’s global marketing team at its New Zealand headquarters.
Zahteve
- Substantial experience leading marketing teams or functions.
- Experience owning outcomes for customer acquisition, expansion, and retention.
- Strong understanding of customers and experience working with cattle farmers.
- Experience building and leading an effective, high-performing team.
- Experience scaling a marketing or growth function in a fast-moving environment is preferred.
- Ability to work across brand and demand marketing.
- Strong commercial judgment and focus on revenue.
- Uses data to make decisions and takes responsibility for results.
- Comfort working through ambiguity and owning outcomes.
- Advanced use of AI tools for content creation, personalized outreach, and campaign or funnel analysis.
- Ability to adapt global brand frameworks for the markets in Argentina and Uruguay.
- Legal authorization to work in the relevant country.
Ugodnosti
- $1,000 personal development fund.
- Flexible work approach centered on the office.
- Autonomy, opportunities to build expertise, and ongoing learning.
- Work that supports farmers’ livelihoods and more sustainable operations.
- Diverse and inclusive workplace.
- High-trust culture.
- Support and strategic frameworks from a global marketing team.
- Opportunities to grow professionally and develop skills.