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Halter
Halter
51 – 200 Darbuotojai
Maistas ir gėrimaiSveikatos priežiūraŽemės ūkis
„Halter“ yra agrotechnologijų įmonė, kurianti prijungtą gyvulių valdymo technologiją pieno ir mėsinių galvijų augintojams. Jos saulės energija maitinami dėvimi antkakliai, ryšio bokštas ir mobilioji programėlė padeda naudoti virtualias tvoras, nuotoliniu būdu perkelti bandas, realiuoju laiku nustatyti gyvulių buvimo vietą, stebėti jų sveikatą ir rują bei tiksliai valdyti ganyklas. Padėdama ūkininkams tiksliau organizuoti ganymą ir pašarų paskirstymą, „Halter“ sistema skirta mažinti rankinio darbo poreikį ir kartu prisidėti prie gyvūnų gerovės, veisimo rezultatų bei kasdienio ūkio efektyvumo. Įmonė veikia Naujojoje Zelandijoje, Australijoje ir Jungtinėse Amerikos Valstijose.
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Darbai įmonėje

Head of Marketing, Argentina and Uruguay

Lead Halter’s end-to-end marketing across Argentina and Uruguay, building brand awareness and driving growth from customer acquisition through retention. The role focuses on local marketing, farmer engagement, revenue performance, and collaboration with Halter’s New Zealand-based global team.

ARArgentinaHibridinisVisas etatasVadovasPrivaloma Kalba: anglųRinkodaros direktorius
Komutavimas

Aprašymas

  • Set Halter’s marketing strategy and manage its budget for Argentina and Uruguay.
  • Drive revenue across the customer journey, from acquisition to expansion and retention.
  • Increase brand recognition among farming communities.
  • Hire and lead the local marketing team.
  • Create search-focused resources for farmers, manage owned channels, and publish organic social content.
  • Plan field days, expos, and farmer events with sales leaders.
  • Develop farmer case studies and evidence to support customer acquisition, expansion, and retention.
  • Partner with global Performance Marketing on paid channels and customer acquisition costs.
  • Help grow the pipeline for enterprise and larger accounts.
  • Track and report on pipeline, customer acquisition cost, brand awareness, and revenue through net dollar retention.
  • Localize Halter’s global brand and voice for farmers in Argentina and Uruguay.
  • Create return-on-investment case studies and stories that address concerns about price, proof, and switching risk.
  • Work closely with go-to-market leaders and Halter’s global marketing team at its New Zealand headquarters.

Reikalavimai

  • Substantial experience leading marketing teams or functions.
  • Experience owning outcomes for customer acquisition, expansion, and retention.
  • Strong understanding of customers and experience working with cattle farmers.
  • Experience building and leading an effective, high-performing team.
  • Experience scaling a marketing or growth function in a fast-moving environment is preferred.
  • Ability to work across brand and demand marketing.
  • Strong commercial judgment and focus on revenue.
  • Uses data to make decisions and takes responsibility for results.
  • Comfort working through ambiguity and owning outcomes.
  • Advanced use of AI tools for content creation, personalized outreach, and campaign or funnel analysis.
  • Ability to adapt global brand frameworks for the markets in Argentina and Uruguay.
  • Legal authorization to work in the relevant country.

Privalumai

  • $1,000 personal development fund.
  • Flexible work approach centered on the office.
  • Autonomy, opportunities to build expertise, and ongoing learning.
  • Work that supports farmers’ livelihoods and more sustainable operations.
  • Diverse and inclusive workplace.
  • High-trust culture.
  • Support and strategic frameworks from a global marketing team.
  • Opportunities to grow professionally and develop skills.

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