Embedding VC is a Menlo Park early-stage venture capital firm investing at the seed stage and beyond in technology companies built around AI and machine learning. Its portfolio centers on developer and data infrastructure, and the firm backs founders working across engineering, product, and research.
Growth Product Manager, Product Marketing
Lead activation, experimentation, positioning, and launches for Xnurta’s AI retail media advertising platform. Work with engineering, sales, customer success, and advertisers to drive product growth.
Opis
- Own the activation and expansion funnel, from signup and ad-account connection through optimization, measurable results, and growth in seats and brands.
- Track funnel performance, find drop-offs, and partner with engineering to address them.
- Plan and run growth experiments, from hypothesis and sample-size design to analysis and decisions to scale or stop.
- Create self-service journeys and determine when sales support is needed.
- Set product positioning, category narrative, and messaging.
- Turn technical AI capabilities into specific claims that can be demonstrated.
- Track competitors such as Pacvue, Skai, Perpetua, and Amazon tools.
- Shape pricing and packaging with product and finance teams.
- Lead product launches, covering tiers, messaging, assets, timing, enablement, in-product announcements, and adoption analysis.
- Set launch success measures and report results after release.
- Give sales and customer success teams demos, objection responses, proof points, and competitive battlecards.
- Interview advertisers each week and bring their insights into product planning.
- Determine what customers will pay for and the reasons behind their willingness to pay.
- Produce a six-month funnel audit and messaging framework, ship growth experiments, deliver measurable activation or expansion gains, and lead a flagship launch.
Zahteve
- Bring 3–5 years of experience across growth product management and/or product marketing, with substantial depth in both areas or the ability and drive to quickly develop the missing expertise.
- Have personally delivered growth initiatives such as funnel instrumentation, onboarding redesigns, pricing or packaging changes, and statistically rigorous experiments.
- Demonstrate strong writing ability; a writing sample is required.
- Be comfortable using SQL, product analytics, and dashboards.
- Have B2B SaaS experience.
- Experience in ad tech, martech, retail media, or e-commerce is preferred, especially with Amazon Ads, DSP, or agency work.
- Hands-on experience with AI products is preferred.
- Product-led growth experience at a company transitioning from sales-led is preferred.
- Mandarin proficiency is preferred.
- Startup experience is preferred.
- Be based in the Bay Area.
- Be willing to overlap with product and engineering teams in China, including some early mornings or late evenings.
Ugodnosti
- Meaningful equity ownership.
- Full benefits.
- Unlimited paid time off.
- A supportive, inclusive culture centered on AI.
- Direct access to company leadership and customers.
- A short path from idea to release.
- The chance to build AI-powered retail media products alongside leading industry talent.