Proof Holdings, Inc.
Proof Holdings, Inc.
11 – 50 Zaposleni
E-trgovinaMedijiWeb 3
Proof Holdings, Inc. develops products at the intersection of digital art and community. Its work supports NFT artists, collectors, and enthusiasts through tools for connection, education, and entertainment, with an emphasis on making the NFT space more accessible and diverse. The company is associated with NFT projects including PROOF Collective, Moonbirds, and Oddities, and focuses on shared incentives and long-term value in web3 communities. Its team works across eCommerce, media, and web3.

Director of Product Marketing

Lead product marketing for Proof’s identity and transaction platform serving regulated enterprises. Drive positioning, launches, sales enablement, market insight, and team development.

Opis

  • Define product positioning and messaging for verification, identity, e-signature, e-notary, and agent authorization solutions.
  • Lead launches of new products and major features, from readiness and launch planning through enablement and performance measurement.
  • Develop use-case strategies for account opening, high-value payments, title and closing, and agent-initiated transactions.
  • Create and maintain sales resources, including pitch decks, solution briefs, discovery guides, ROI tools, objection handling, and demo narratives.
  • Deliver ongoing training and enablement for Sales, Solutions Engineering, Customer Success, and partners.
  • Conduct win/loss reviews, customer interviews, buyer research, and competitive analysis.
  • Work with Product on pricing, packaging, and roadmap priorities.
  • Monitor CIP/KYC, digital identity, and e-notary regulations and turn relevant developments into market opportunities and messaging.
  • Provide product and roadmap materials for analyst briefings, demand programs, content, and events.
  • Develop the Partner & Customer Marketing Manager and expand the product marketing team.

Zahteve

  • At least 10 years of B2B product marketing experience at a SaaS, fintech, identity, security, or infrastructure company.
  • At least 3 years leading product marketing teams and managing launches end to end.
  • Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions.
  • Track record of positioning a new or emerging category and delivering launches that measurably improve pipeline and win rates.
  • Technical fluency in PKI, cryptographic credentials, identity verification, and fraud concepts.
  • Excellent writing, storytelling, and presentation skills.
  • Familiarity with digital identity standards such as W3C Verifiable Credentials, ISO mDL, or NIST 800-63, or with KYC/AML compliance.
  • Experience marketing AI or agentic products and addressing related trust and authorization questions.
  • Experience with developer- or platform-led go-to-market motions alongside enterprise sales.

Ugodnosti

  • Medical, dental, and vision coverage.
  • Life insurance and short- and long-term disability coverage.
  • 401(k) plan with a 4% match starting on the hire date.
  • Unlimited sick and vacation time.
  • 14 paid company holidays.
  • 12 weeks of paid parental leave.
  • Four-week sabbatical after five years of continuous full-time employment.
  • Health reimbursement arrangements for fertility care and gender affirmation.
  • Grubhub credit for lunch.
  • Monthly work-from-home stipend.
  • Professional development credit.
  • Monthly wellness reimbursement.
  • Discretionary bonus, typically paid annually.
  • Equity.