Kong Inc. razvija infrastrukturo API za organizacije, ki ustvarjajo in upravljajo digitalne storitve. Njena platforma združuje upravljanje API-jev, integracijo umetne inteligence in orodja za večjo produktivnost razvijalcev, vključno s Kong Gateway in Kong Konnect, ter ekipam pomaga upravljati celoten življenjski cikel API-jev v večoblačnih okoljih. Podjetje se osredotoča na zmogljivost, varnost in operativno prilagodljivost ter ponuja integracije, vtičnike in vire skupnosti, ki podpirajo razvijalce v panogah, kot so finančne storitve, zdravstvo, tehnologija in logistika.
Director of Performance Marketing at Kong
Lead global paid acquisition for Kong’s AI connectivity platform, managing budgets and growth across channels and regions. Drive experimentation, ROAS, and qualified pipeline with cross-functional teams.
Opis
- Set and deliver Kong’s global performance marketing roadmap.
- Plan and manage budgets, forecasts, pacing, and spend across channels, audiences, regions, and go-to-market priorities.
- Direct paid search and paid social strategy, execution, testing, optimization, and measurement.
- Tie channel investment and performance to responses, qualified demand, pipeline, and return on ad spend.
- Test audiences, creative, offers, bids, channels, conversion paths, and new acquisition opportunities.
- Apply AI and automation to improve analysis, campaign optimization, creative and audience testing, experimentation, and operational efficiency.
- Manage and develop channel specialists, setting team rhythms, standards, and accountability.
- Manage agency relationships and decide when to engage external partners.
- Present performance insights and investment recommendations to senior leaders.
- Work with global campaigns, digital experience, product marketing, revenue operations, finance, sales, and regional teams.
- Deliver paid-attributed qualified demand and pipeline, return on ad spend, acquisition efficiency, forecast and budget performance, effective spend allocation, testing velocity, and paid search and social results.
Zahteve
- At least 10 years in performance marketing, growth marketing, paid media, demand generation, or a related B2B SaaS field, including leadership of a performance function.
- Deep expertise in paid search and paid social.
- Strong understanding of modern B2B acquisition and measurement.
- Experience owning substantial global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter adjustments.
- Strong financial and analytical skills, with the ability to link investment decisions to qualified demand, pipeline, revenue, and return on investment.
- A record of building testing and optimization programs and using results to guide investment decisions.
- Experience developing high-performing internal teams and working with agencies and external partners.
- Working knowledge of advertising platforms, analytics, attribution, automation, and AI-enabled performance tools.
- Excellent executive communication and storytelling skills.
- Ability to influence cross-functional partners, build alignment, and move work forward.
- Strong operational skills spanning strategy, financial management, analysis, team leadership, and execution.
- Experience in developer, infrastructure, API, cloud, or technical B2B SaaS markets is strongly preferred.
Ugodnosti
- Equity
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- Paid holidays
- Paid time off
- Professional development opportunities
- Professional development tools