„Kong Inc.“ kuria API infrastruktūrą organizacijoms, kuriančioms ir valdančioms skaitmenines paslaugas. Jos platforma apima API valdymo, dirbtinio intelekto integravimo ir kūrėjų produktyvumo įrankius, įskaitant „Kong Gateway“ ir „Kong Konnect“, kad komandos galėtų valdyti visą API gyvavimo ciklą kelių debesų aplinkose. Įmonė daugiausia dėmesio skiria našumui, saugumui ir veiklos lankstumui, taip pat siūlo integracijas, papildinius ir bendruomenės išteklius kūrėjams, dirbantiems tokiose srityse kaip finansinės paslaugos, sveikatos priežiūra, technologijos ir logistika.
Director of Performance Marketing at Kong
Lead global paid acquisition for Kong’s AI connectivity platform, managing budgets and growth across channels and regions. Drive experimentation, ROAS, and qualified pipeline with cross-functional teams.
Jungtinės Valstijos
Kalifornija171 430 $ – 275 000 $ / metai
NuotolinisVisas etatasVadovasPrivaloma Kalba: anglųRezultatais grindžiama rinkodaraAprašymas
- Set and deliver Kong’s global performance marketing roadmap.
- Plan and manage budgets, forecasts, pacing, and spend across channels, audiences, regions, and go-to-market priorities.
- Direct paid search and paid social strategy, execution, testing, optimization, and measurement.
- Tie channel investment and performance to responses, qualified demand, pipeline, and return on ad spend.
- Test audiences, creative, offers, bids, channels, conversion paths, and new acquisition opportunities.
- Apply AI and automation to improve analysis, campaign optimization, creative and audience testing, experimentation, and operational efficiency.
- Manage and develop channel specialists, setting team rhythms, standards, and accountability.
- Manage agency relationships and decide when to engage external partners.
- Present performance insights and investment recommendations to senior leaders.
- Work with global campaigns, digital experience, product marketing, revenue operations, finance, sales, and regional teams.
- Deliver paid-attributed qualified demand and pipeline, return on ad spend, acquisition efficiency, forecast and budget performance, effective spend allocation, testing velocity, and paid search and social results.
Reikalavimai
- At least 10 years in performance marketing, growth marketing, paid media, demand generation, or a related B2B SaaS field, including leadership of a performance function.
- Deep expertise in paid search and paid social.
- Strong understanding of modern B2B acquisition and measurement.
- Experience owning substantial global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter adjustments.
- Strong financial and analytical skills, with the ability to link investment decisions to qualified demand, pipeline, revenue, and return on investment.
- A record of building testing and optimization programs and using results to guide investment decisions.
- Experience developing high-performing internal teams and working with agencies and external partners.
- Working knowledge of advertising platforms, analytics, attribution, automation, and AI-enabled performance tools.
- Excellent executive communication and storytelling skills.
- Ability to influence cross-functional partners, build alignment, and move work forward.
- Strong operational skills spanning strategy, financial management, analysis, team leadership, and execution.
- Experience in developer, infrastructure, API, cloud, or technical B2B SaaS markets is strongly preferred.
Privalumai
- Equity
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- Paid holidays
- Paid time off
- Professional development opportunities
- Professional development tools