TLDR

1 – 10 Zaposleni

TLDR publishes concise daily newsletters that help readers keep up with developments in startups, technology, and programming. Its coverage includes product launches, programming insights, AI, and broader industry trends, packaged in brief updates for readers who want a quick overview of the tech landscape.

Delovna mesta v podjetju

Brand and Editorial Marketing Lead

Lead brand and editorial strategy for TLDR’s network of tech newsletters, reaching 8 million subscribers. Set the voice, shape data-informed stories, and create content that supports B2B sales.

pred 4 urami

Kanada

Združene države Amerike

168.500 $ – 210.500 $ / leto

Na daljavo Polni delovni čas Senior Vodja Zahtevani Jezik: angleščina Trženje

Opis

Turn TLDR’s positioning into a clear brand story and maintain its voice and tone guidelines.
Develop executive and thought leadership content.
Lead editorial strategy and manage the story pipeline.
Plan the content calendar and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels.
Work with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content.
Create B2B materials for Sales and Account Management.
Develop consumer-facing brand work and test formats and channels, including video, social campaigns, and creative brand projects.
Set editorial standards across Content Studio.
Work with curators to keep TLDR’s voice consistent.
Create a year-long editorial calendar, a brand voice and tone guide, B2B materials, and an active story pipeline.
Measure and attribute inbound demand driven by content.
Lead ongoing brand voice reviews and consumer-facing storytelling and campaigns.

Zahteve

7–10 years of experience in content or editorial work.
Deep expertise in either B2B SaaS or media and newsletters, with familiarity in the other area.
Experience managing an editorial calendar.
Experience developing brand voice and tone.
Experience writing and editing both long-form and short-form content.
A strategic, data-informed approach that uses metrics such as traffic, click-through rate, engagement, and attribution.
Experience working across teams with Sales or Account Management on content for buyers.
Experience managing freelance or contract writers.
Strong editorial judgment and brand instincts.
Ability to influence teams across Growth, Product Marketing, Content Studio, and external contributors.
Ability to contribute hands-on while also coaching others.
An audience-first, commercially minded approach.
Experience building a content function from scratch, working in digital media or newsletters, or owning both B2B buyer content and consumer brand storytelling is a plus.
Must be legally authorized to work in the U.S.

Ugodnosti

Annual cash bonus of $43,000 at the company revenue target, with potential to reach $86,000.
Salary bands based on top-tier city rates, regardless of location.
Team offsites twice a year.
Flexible paid time off and holidays.
Comprehensive medical, dental, and vision coverage, including a fully paid option.
Empower 401(k) plan.
Paid parental leave.
Home office stipend for equipment such as a standing desk, second monitor, chair, or walking pad.
Learning and development stipend, including for AI tools.