Niricson
Niricson
Niricson dezvoltă tehnologii pentru evaluarea stării infrastructurii și gestionarea riscurilor. Platforma sa AUTOSPEX™ folosește inteligența artificială pentru a detecta, cuantifica și urmări defectele unor active precum baraje, poduri și aeroporturi. Împreună cu DRONIC™, un sistem stratificat de colectare a datelor care include instrumente bazate pe drone, aceasta le oferă proprietarilor de active informații detaliate despre starea structurală și siguranța acestora. Abordarea Niricson sprijină inspecțiile care pot necesita multă muncă și pot fi periculoase. Compania activează în domeniile inteligenței artificiale, consultanței și logisticii.

Senior Marketing Manager, Canada (Remote)

Lead Niricson’s global marketing for AI-powered infrastructure inspection technology. Shape product positioning, sales enablement, customer stories, and brand strategy.

Descriere

  • Set and deliver Niricson’s global marketing strategy.
  • Clarify the company’s market position and uphold consistent brand messaging.
  • Make complex technology easy for customers to understand.
  • Direct product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.
  • Explain new AUTOSPEX capabilities to the market.
  • Develop sales tools such as presentations, pitch decks, brochures, one-pagers, videos, industry-specific collateral, and strategic account materials.
  • Run the customer storytelling program, creating case studies, endorsements, videos, interviews, and technical articles.
  • Create content on infrastructure, AI, robotics, condition assessment, and asset management.
  • Pursue press coverage, contributed articles, executive interviews, awards, partnerships, and other industry exposure.
  • Set conference strategy with Sales and help guide event choices.
  • Manage Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels.
  • Plan and capture marketing materials from major deployments and customer successes.
  • Help grow customer accounts through product updates, customer communications, executive roundtables, joint case studies, and user events.
  • Establish marketing processes, calendars, metrics, templates, and standards.
  • Oversee external designers, videographers, agencies, PR resources, and specialists.
  • Manage and develop the Event & Content Manager.
  • Identify skill gaps, recommend hires or contractors, and grow the marketing team.
  • Set marketing priorities, calendars, brand guidelines, and messaging standards.
  • Approve public-facing marketing materials and keep external partners within budget.
  • Work with Sales, Product, Delivery, Customer Success, the CEO, and company leadership.

Cerințe

  • Bring at least seven years of B2B marketing experience.
  • Have worked in a complex technical sector, such as industrial or infrastructure technology, engineering or construction software, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.
  • Have built or substantially expanded a B2B marketing function.
  • Understand complex enterprise sales cycles.
  • Bring strong product marketing judgment and customer-focused storytelling skills.
  • Work effectively with technical teams, executives, customers, and external agencies.
  • Have produced polished sales collateral, digital content, and thought leadership.
  • Have experience managing and developing marketers.
  • Be comfortable as a hands-on player-coach while the team grows.
  • Be able to set strategy and carry it through to execution.
  • Communicate and tell stories exceptionally well.
  • Maintain high standards for presentations, websites, video, writing, and brand work.
  • Adapt well to ambiguity and a fast-growing environment.
  • Take ownership and focus on business impact.

Beneficii

  • Equity options after the probation period.
  • Extended health coverage, including dental and vision.
  • Three weeks of paid time off.
  • Five paid sick days and other statutory leaves under applicable employment standards legislation.
  • Flexible, remote-first work.
  • Access to the Engineering Lab in Victoria for employees living in Victoria or the Greater Vancouver area.
  • Company-wide in-person gatherings in Vancouver twice a year.
  • Employee referral bonuses.
  • Significant ownership and autonomy.
  • Work with drones, robotics, AI, and proprietary sensing technology.
  • A diverse and inclusive workplace.

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