Niricson develops technology for assessing infrastructure condition and managing risk. Its AUTOSPEX™ platform uses AI to detect, quantify, and track defects in assets such as dams, bridges, and airfields. Paired with DRONIC™, a layered data collection system that includes drone-based tools, it gives asset owners detailed information about structural condition and safety. Niricson’s approach supports inspections that can otherwise be labor-intensive and hazardous. The company works across artificial intelligence, consulting, and logistics.
Senior Marketing Manager, Canada (Remote)
Lead Niricson’s global marketing for AI-powered infrastructure inspection technology. Shape product positioning, sales enablement, customer stories, and brand strategy.
Description
- Set and deliver Niricson’s global marketing strategy.
- Clarify the company’s market position and uphold consistent brand messaging.
- Make complex technology easy for customers to understand.
- Direct product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.
- Explain new AUTOSPEX capabilities to the market.
- Develop sales tools such as presentations, pitch decks, brochures, one-pagers, videos, industry-specific collateral, and strategic account materials.
- Run the customer storytelling program, creating case studies, endorsements, videos, interviews, and technical articles.
- Create content on infrastructure, AI, robotics, condition assessment, and asset management.
- Pursue press coverage, contributed articles, executive interviews, awards, partnerships, and other industry exposure.
- Set conference strategy with Sales and help guide event choices.
- Manage Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels.
- Plan and capture marketing materials from major deployments and customer successes.
- Help grow customer accounts through product updates, customer communications, executive roundtables, joint case studies, and user events.
- Establish marketing processes, calendars, metrics, templates, and standards.
- Oversee external designers, videographers, agencies, PR resources, and specialists.
- Manage and develop the Event & Content Manager.
- Identify skill gaps, recommend hires or contractors, and grow the marketing team.
- Set marketing priorities, calendars, brand guidelines, and messaging standards.
- Approve public-facing marketing materials and keep external partners within budget.
- Work with Sales, Product, Delivery, Customer Success, the CEO, and company leadership.
Requirements
- Bring at least seven years of B2B marketing experience.
- Have worked in a complex technical sector, such as industrial or infrastructure technology, engineering or construction software, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.
- Have built or substantially expanded a B2B marketing function.
- Understand complex enterprise sales cycles.
- Bring strong product marketing judgment and customer-focused storytelling skills.
- Work effectively with technical teams, executives, customers, and external agencies.
- Have produced polished sales collateral, digital content, and thought leadership.
- Have experience managing and developing marketers.
- Be comfortable as a hands-on player-coach while the team grows.
- Be able to set strategy and carry it through to execution.
- Communicate and tell stories exceptionally well.
- Maintain high standards for presentations, websites, video, writing, and brand work.
- Adapt well to ambiguity and a fast-growing environment.
- Take ownership and focus on business impact.
Benefits
- Equity options after the probation period.
- Extended health coverage, including dental and vision.
- Three weeks of paid time off.
- Five paid sick days and other statutory leaves under applicable employment standards legislation.
- Flexible, remote-first work.
- Access to the Engineering Lab in Victoria for employees living in Victoria or the Greater Vancouver area.
- Company-wide in-person gatherings in Vancouver twice a year.
- Employee referral bonuses.
- Significant ownership and autonomy.
- Work with drones, robotics, AI, and proprietary sensing technology.
- A diverse and inclusive workplace.