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Niricson
Niricson
11 – 50 Darbuotojai
Dirbtinis intelektasKonsultavimasLogistika
Niricson develops technology for assessing infrastructure condition and managing risk. Its AUTOSPEX™ platform uses AI to detect, quantify, and track defects in assets such as dams, bridges, and airfields. Paired with DRONIC™, a layered data collection system that includes drone-based tools, it gives asset owners detailed information about structural condition and safety. Niricson’s approach supports inspections that can otherwise be labor-intensive and hazardous. The company works across artificial intelligence, consulting, and logistics.
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Senior Marketing Manager, Canada (Remote)

Lead Niricson’s global marketing for AI-powered infrastructure inspection technology. Shape product positioning, sales enablement, customer stories, and brand strategy.

CAKanada
110 000 $ – 135 000 $ / metai
NuotolinisVisas etatasVyresnysis specialistasPrivaloma Kalba: anglųRinkodara

Aprašymas

  • Set and deliver Niricson’s global marketing strategy.
  • Clarify the company’s market position and uphold consistent brand messaging.
  • Make complex technology easy for customers to understand.
  • Direct product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.
  • Explain new AUTOSPEX capabilities to the market.
  • Develop sales tools such as presentations, pitch decks, brochures, one-pagers, videos, industry-specific collateral, and strategic account materials.
  • Run the customer storytelling program, creating case studies, endorsements, videos, interviews, and technical articles.
  • Create content on infrastructure, AI, robotics, condition assessment, and asset management.
  • Pursue press coverage, contributed articles, executive interviews, awards, partnerships, and other industry exposure.
  • Set conference strategy with Sales and help guide event choices.
  • Manage Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels.
  • Plan and capture marketing materials from major deployments and customer successes.
  • Help grow customer accounts through product updates, customer communications, executive roundtables, joint case studies, and user events.
  • Establish marketing processes, calendars, metrics, templates, and standards.
  • Oversee external designers, videographers, agencies, PR resources, and specialists.
  • Manage and develop the Event & Content Manager.
  • Identify skill gaps, recommend hires or contractors, and grow the marketing team.
  • Set marketing priorities, calendars, brand guidelines, and messaging standards.
  • Approve public-facing marketing materials and keep external partners within budget.
  • Work with Sales, Product, Delivery, Customer Success, the CEO, and company leadership.

Reikalavimai

  • Bring at least seven years of B2B marketing experience.
  • Have worked in a complex technical sector, such as industrial or infrastructure technology, engineering or construction software, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.
  • Have built or substantially expanded a B2B marketing function.
  • Understand complex enterprise sales cycles.
  • Bring strong product marketing judgment and customer-focused storytelling skills.
  • Work effectively with technical teams, executives, customers, and external agencies.
  • Have produced polished sales collateral, digital content, and thought leadership.
  • Have experience managing and developing marketers.
  • Be comfortable as a hands-on player-coach while the team grows.
  • Be able to set strategy and carry it through to execution.
  • Communicate and tell stories exceptionally well.
  • Maintain high standards for presentations, websites, video, writing, and brand work.
  • Adapt well to ambiguity and a fast-growing environment.
  • Take ownership and focus on business impact.

Privalumai

  • Equity options after the probation period.
  • Extended health coverage, including dental and vision.
  • Three weeks of paid time off.
  • Five paid sick days and other statutory leaves under applicable employment standards legislation.
  • Flexible, remote-first work.
  • Access to the Engineering Lab in Victoria for employees living in Victoria or the Greater Vancouver area.
  • Company-wide in-person gatherings in Vancouver twice a year.
  • Employee referral bonuses.
  • Significant ownership and autonomy.
  • Work with drones, robotics, AI, and proprietary sensing technology.
  • A diverse and inclusive workplace.

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