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waterdrop®
waterdrop®
201 – 500 Angajați
Alimente și băuturiAsistență medicalăComerț electronic
waterdrop® este o companie din industria alimentară și a băuturilor, axată pe produse practice pentru hidratarea de zi cu zi și pentru stiluri de viață active. Gama sa include cuburi microdrink solubile, formule cu electroliți și produse energizante, precum și sticle, pahare și alte articole reutilizabile pentru băuturi. Brandul își comercializează produsele prin comerț electronic direct către consumatori și prin parteneri de retail, punând accent pe hidratarea fără zahăr, îmbogățită cu vitamine. waterdrop® încurajează, de asemenea, utilizarea repetată prin abonamente și printr-o aplicație mobilă concepută să îi ajute pe clienți să își formeze obiceiuri constante de a bea apă.
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Senior Conversion Rate Optimization Manager at waterdrop® — Hybrid Austria

Lead conversion optimization for waterdrop®’s international e-commerce business, improving acquisition funnels, landing pages, and testing programs. Drive measurable growth across new-customer journeys and key campaign periods.

ATAustria
53.000 € – 58.000 € / an
HibridNormă întreagăSeniorLimbă Obligatorie: englezăOptimizator al ratei de conversie

Descriere

  • Manage conversion-rate and funnel targets across channels and markets, with an emphasis on acquiring new customers.
  • Track performance, investigate declines and issues, and collaborate with market owners on root causes and solutions.
  • Optimize performance daily during major campaigns, including Black Friday.
  • Create landing pages for paid and organic campaigns.
  • Manage the complete new-customer journey from ad click through landing page, product detail page, and checkout.
  • Work with paid media specialists to coordinate ad creative, offers, and landing-page messaging.
  • Lead A/B and multivariate testing, covering roadmap priorities, implementation, documentation, and stakeholder reporting.
  • Use quantitative research and qualitative insights to evaluate user behavior, friction points, and motivations.
  • Research competitors and translate findings into actionable opportunities for the team.

Cerințe

  • At least five years of experience in a comparable CRO position within growth- or performance-driven e-commerce, preferably in a direct-to-consumer environment.
  • Demonstrated measurable business impact, such as raising conversion rates or improving funnel performance.
  • Practical experience using Kameleoon or a comparable A/B testing platform.
  • Experience working with Shopify and creating landing pages.
  • Strong working knowledge of GA4, heatmaps, and session-replay tools.
  • Confidence interpreting funnel data.
  • Commercial judgment and the ability to balance brand guidelines with business objectives across tests and pages.
  • Ability to collaborate effectively across functions and teams.
  • Fluent English.

Beneficii

  • On-site restaurant.
  • In-house fitness centre.
  • MyClubs sports vouchers.
  • In-house company doctor.
  • Instahelp vouchers.
  • Subsidized healthy meals.
  • Discounts on waterdrop products.
  • Transportation-card coverage.
  • Summer and Christmas parties.

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Kpler

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Deschide