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waterdrop® एक खाद्य और पेय कंपनी है, जो रोज़मर्रा के उपयोग और सक्रिय जीवनशैली के लिए सुविधाजनक हाइड्रेशन उत्पादों पर केंद्रित है। इसकी श्रृंखला में घुलने वाले माइक्रोड्रिंक क्यूब, इलेक्ट्रोलाइट और ऊर्जा फ़ॉर्मूले, तथा दोबारा इस्तेमाल की जा सकने वाली बोतलें, टंबलर और अन्य पेय-पात्र शामिल हैं। ब्रांड अपने उत्पाद सीधे उपभोक्ताओं को ई-कॉमर्स के माध्यम से और खुदरा साझेदारों के जरिए बेचता है। इसके उत्पाद शून्य-शर्करा और विटामिन से समृद्ध हाइड्रेशन पर आधारित हैं। waterdrop® सदस्यताओं और ग्राहकों में नियमित रूप से पानी पीने की आदत विकसित करने में मदद करने वाले मोबाइल ऐप के माध्यम से बार-बार उपयोग को भी प्रोत्साहित करता है।
Senior Conversion Rate Optimization Manager at waterdrop® — Hybrid Austria
Lead conversion optimization for waterdrop®’s international e-commerce business, improving acquisition funnels, landing pages, and testing programs. Drive measurable growth across new-customer journeys and key campaign periods.
ऑस्ट्रिया€53,000 – €58,000 / वर्ष
हाइब्रिडपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीकन्वर्ज़न दर ऑप्टिमाइज़रविवरण
- Manage conversion-rate and funnel targets across channels and markets, with an emphasis on acquiring new customers.
- Track performance, investigate declines and issues, and collaborate with market owners on root causes and solutions.
- Optimize performance daily during major campaigns, including Black Friday.
- Create landing pages for paid and organic campaigns.
- Manage the complete new-customer journey from ad click through landing page, product detail page, and checkout.
- Work with paid media specialists to coordinate ad creative, offers, and landing-page messaging.
- Lead A/B and multivariate testing, covering roadmap priorities, implementation, documentation, and stakeholder reporting.
- Use quantitative research and qualitative insights to evaluate user behavior, friction points, and motivations.
- Research competitors and translate findings into actionable opportunities for the team.
आवश्यकताएँ
- At least five years of experience in a comparable CRO position within growth- or performance-driven e-commerce, preferably in a direct-to-consumer environment.
- Demonstrated measurable business impact, such as raising conversion rates or improving funnel performance.
- Practical experience using Kameleoon or a comparable A/B testing platform.
- Experience working with Shopify and creating landing pages.
- Strong working knowledge of GA4, heatmaps, and session-replay tools.
- Confidence interpreting funnel data.
- Commercial judgment and the ability to balance brand guidelines with business objectives across tests and pages.
- Ability to collaborate effectively across functions and teams.
- Fluent English.
लाभ
- On-site restaurant.
- In-house fitness centre.
- MyClubs sports vouchers.
- In-house company doctor.
- Instahelp vouchers.
- Subsidized healthy meals.
- Discounts on waterdrop products.
- Transportation-card coverage.
- Summer and Christmas parties.
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