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AutoVitals
AutoVitals
51 – 200 Angajați
ConsultanțăLogisticăMarketing
AutoVitals dezvoltă soluții digitale pentru atelierele independente de reparații auto, combinând inspecțiile digitale ale vehiculelor, automatizarea fluxurilor de lucru, instrumente pentru fidelizarea clienților și servicii de marketing digital. Platforma sa ajută firmele de reparații auto să prezinte clar lucrările recomandate, să gestioneze operațiunile atelierului și să construiască relații mai solide cu clienții, mutând totodată o parte mai mare din procesele lor de zi cu zi în mediul online. AutoVitals oferă, de asemenea, suport pentru integrări, îndrumare pentru industrie și o abordare orientată către comunitate, pentru a ajuta echipele de reparații auto să adopte fluxuri de lucru digitale.
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Senior Content Marketing Manager at AutoVitals (Remote, US)

Lead AutoVitals’ content strategy, SEO program, and editorial operations. Create content that generates qualified demand for SaaS products used by auto repair shops.

USStatele Unite ale AmericiiRemoteNormă întreagăSeniorLimbă Obligatorie: englezăManager de marketing de conținut

Descriere

  • Lead AutoVitals’ content strategy and manage the editorial calendar
  • Develop a segmented content library organized by shop size, shop type, and buyer role
  • Create content journeys that guide readers toward conversations with sales
  • Write, edit, produce, and publish articles, guides, web copy, emails, video scripts, and product-support content
  • Evaluate existing content and decide what to retire, refresh, or rebuild
  • Develop customer stories and case studies
  • Produce SEO content through keyword targeting, on-page optimization, structured formatting, and internal linking
  • Manage ongoing website updates and create new AutoVitals pages
  • Measure and report on rankings, traffic, engagement depth, and qualified-lead conversion
  • Turn product marketing positioning into content and materials that support feature adoption
  • Write demand-generation copy for ads, landing pages, email sequences, webinars, and events
  • Collect insights and source material from sales, training, and shop success teams
  • Establish voice, quality, briefing, and acceptance standards with brand partners and external contributors
  • Create repeatable content workflows and operating rhythms across product marketing, demand generation, and brand
  • Recruit, onboard, and develop content marketers

Cerințe

  • At least six years of product marketing experience in B2B SaaS or technology
  • Experience using customer, prospect, and win/loss interviews to identify market problems, define buyer personas, shape positioning, and inform go-to-market decisions
  • Experience managing or developing product marketers and creating the processes, standards, and playbooks that support a function
  • Demonstrated ownership of end-to-end product launches, including positioning, sales readiness, and performance results
  • Excellent writing and communication skills, with the ability to explain technical products clearly to audiences across an organization
  • Experience establishing competitive intelligence programs, including research, battlecards, and win/loss analysis
  • Experience segmenting markets and developing differentiated messaging by segment and buyer role
  • Comfort working directly with sales representatives, joining customer calls, and creating materials they will use
  • Strong data literacy and the ability to connect messaging and launch activities with pipeline and bookings
  • Ability to build programs from the ground up in a fast-changing environment with limited definition
  • Pragmatic Marketing or Product Marketing Alliance certification is a bonus
  • Experience bringing a multi-product platform to market is a bonus
  • Experience marketing to small and medium-sized businesses, especially in automotive, home services, or a comparable vertical, is a bonus
  • Familiarity with Salesforce and HubSpot is a bonus
  • Automotive repair industry knowledge or experience is a bonus

Beneficii

  • Medical, dental, and vision coverage
  • Flexible Spending Account
  • 401(k) matching
  • Flexible paid time off
  • 10% target bonus

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