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AutoVitals स्वतंत्र ऑटोमोटिव मरम्मत दुकानों के लिए डिजिटल समाधान विकसित करता है। यह डिजिटल वाहन निरीक्षण, कार्यप्रवाह स्वचालन, ग्राहक बनाए रखने के उपकरण और डिजिटल मार्केटिंग सेवाओं को एक साथ लाता है। इसका प्लेटफ़ॉर्म मरम्मत व्यवसायों को सुझाए गए काम को स्पष्ट रूप से प्रस्तुत करने, दुकान के संचालन का प्रबंधन करने और ग्राहकों के साथ मजबूत संबंध बनाने में मदद करता है, साथ ही उनकी दैनिक प्रक्रियाओं को अधिकाधिक ऑनलाइन करता है। AutoVitals एकीकरण, उद्योग संबंधी मार्गदर्शन और समुदाय-केंद्रित दृष्टिकोण भी प्रदान करता है, ताकि ऑटोमोटिव मरम्मत टीमें डिजिटल कार्यप्रवाह अपना सकें।
Senior Content Marketing Manager at AutoVitals (Remote, US)
Lead AutoVitals’ content strategy, SEO program, and editorial operations. Create content that generates qualified demand for SaaS products used by auto repair shops.
विवरण
- Lead AutoVitals’ content strategy and manage the editorial calendar
- Develop a segmented content library organized by shop size, shop type, and buyer role
- Create content journeys that guide readers toward conversations with sales
- Write, edit, produce, and publish articles, guides, web copy, emails, video scripts, and product-support content
- Evaluate existing content and decide what to retire, refresh, or rebuild
- Develop customer stories and case studies
- Produce SEO content through keyword targeting, on-page optimization, structured formatting, and internal linking
- Manage ongoing website updates and create new AutoVitals pages
- Measure and report on rankings, traffic, engagement depth, and qualified-lead conversion
- Turn product marketing positioning into content and materials that support feature adoption
- Write demand-generation copy for ads, landing pages, email sequences, webinars, and events
- Collect insights and source material from sales, training, and shop success teams
- Establish voice, quality, briefing, and acceptance standards with brand partners and external contributors
- Create repeatable content workflows and operating rhythms across product marketing, demand generation, and brand
- Recruit, onboard, and develop content marketers
आवश्यकताएँ
- At least six years of product marketing experience in B2B SaaS or technology
- Experience using customer, prospect, and win/loss interviews to identify market problems, define buyer personas, shape positioning, and inform go-to-market decisions
- Experience managing or developing product marketers and creating the processes, standards, and playbooks that support a function
- Demonstrated ownership of end-to-end product launches, including positioning, sales readiness, and performance results
- Excellent writing and communication skills, with the ability to explain technical products clearly to audiences across an organization
- Experience establishing competitive intelligence programs, including research, battlecards, and win/loss analysis
- Experience segmenting markets and developing differentiated messaging by segment and buyer role
- Comfort working directly with sales representatives, joining customer calls, and creating materials they will use
- Strong data literacy and the ability to connect messaging and launch activities with pipeline and bookings
- Ability to build programs from the ground up in a fast-changing environment with limited definition
- Pragmatic Marketing or Product Marketing Alliance certification is a bonus
- Experience bringing a multi-product platform to market is a bonus
- Experience marketing to small and medium-sized businesses, especially in automotive, home services, or a comparable vertical, is a bonus
- Familiarity with Salesforce and HubSpot is a bonus
- Automotive repair industry knowledge or experience is a bonus
लाभ
- Medical, dental, and vision coverage
- Flexible Spending Account
- 401(k) matching
- Flexible paid time off
- 10% target bonus
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