Clasp este o platformă de sprijin pentru forța de muncă și finanțarea studenților, care deservește educația și ocuparea forței de muncă din domeniul sănătății. Platforma conectează studenții la specializări clinice cu angajatorii înainte de absolvire și ajută sistemele de sănătate să folosească rambursarea împrumuturilor studențești sponsorizată de angajator ca parte a angajamentelor de angajare. Domeniile sale de interes includ asistenții medicali, terapeuții, tehnicienii în radiologie, asistenții medicali anesteziști certificați, asistenții medicali, medicii dentiști, medicii veterinari și alți profesioniști din domeniul sănătății. Lucrând cu studenți, școli, programe de formare și sisteme de sănătate, Clasp contribuie la dezvoltarea unor fluxuri de recrutare, la susținerea retenției angajaților și la abordarea datoriilor studențești. Compania afirmă că platforma sa a sprijinit peste 10.000 de studenți și 1.140 de școli și programe. Clasp operează platforma pentru beneficiul de rambursare a împrumuturilor; nu este o bancă, iar împrumuturile menționate sunt emise de FinWise Bank.
Remote B2B Marketing Specialist, HR Tech
Create content, campaigns, events, and HubSpot programs that build employer demand for Clasp’s education financing and talent platform. Partner with sales and external teams to deliver marketing initiatives and support workforce and talent thought leadership.
Descriere
- Create polished, on-brand content for senior employer audiences, including one-pagers, presentations, ads, webinar slides, social graphics, emails, and landing page copy.
- Coordinate paid campaigns and develop sales enablement materials to build and convert employer demand.
- Manage conference and employer-event logistics from planning through delivery, including vendors, shipping, registration, memberships, and sponsorships.
- Communicate with event attendees and help them prepare for successful participation.
- Build, quality-check, and launch HubSpot campaigns, emails, and landing pages.
- Maintain marketing lists, UTM tags, tracking, and accurate CRM data.
- Use AI tools in daily content, copy, and light design work while upholding quality and brand consistency.
- Create and maintain reusable checklists and standard procedures for events and campaigns.
- Coordinate with sales, website teams, and external vendors or agencies to move deliverables forward and keep stakeholders updated.
- Oversee daily projects with the PR firm related to press and content.
- Contribute to content and thought leadership on workforce and talent topics.
Cerințe
- Bring 2–4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a small or in-house team.
- Be able to produce polished, on-brand design and copy.
- Be highly organized, detail-focused, and self-directed, with the ability to manage several cross-team projects with little oversight.
- Use AI tools hands-on in your daily work.
- Be comfortable traveling up to 20% for team gatherings and occasional event coverage.
- HubSpot or comparable CRM knowledge and event management experience are helpful but not required.
- Startup experience is helpful but not required.
- Experience in HR tech, talent, or healthcare workforce is a plus.
- Work remotely from the United States, in the Eastern or Central time zone and within about an hour of a major airport.
- Be authorized to work in the United States for any employer.
- Note that this role does not offer immigration sponsorship, now or in the future.
Beneficii
- Competitive cash and equity compensation.
- Health, dental, and vision coverage.
- 401(k) matching.
- Flexible paid time off.
- Room to grow and contribute in a fast-paced environment with a strong team.