Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Paid Advertising Strategist, Ecommerce — Argentina Remote
Manage paid social and media campaigns for Power Digital’s ecommerce clients, with responsibility for channel strategy, budgets, reporting, and performance optimization.
Descriere
- Manage campaign execution, performance, and growth across an assigned client portfolio
- Connect campaign activity to each client’s broader business objectives
- Partner with account leadership to develop and refine channel strategy within the overall media mix
- Handle reporting, optimization, client communication, keyword research, ad copy, bid management, and routine campaign operations
- Run performance marketing campaigns through native paid social and media platforms
- Build and launch end-to-end campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
- Drive optimization efforts against established performance goals
- Manage client budgets, monitor pacing, and recommend budget adjustments
- Conduct quality assurance checks to reduce errors that could affect client revenue
- Proactively recommend strategies while identifying performance opportunities and risks
- Maintain client testing roadmaps and manage next steps for experimentation
- Escalate emerging performance risks promptly
- Keep internal teams informed about performance, strategy, recommendations, deliverables, and action items
- Deliver weekly client updates with performance analysis and forward-looking recommendations
- Apply knowledge of marketing funnels and paid social and media strategies
- Use the Power Circuit and Power Digital’s Nova ecosystem
- Use data to explain results and define clear next steps for clients and stakeholders
- Apply AI technologies to improve and optimize business processes
Cerințe
- Two to three years of digital marketing experience, including one to two years in an agency environment
- At least two to three years of hands-on experience across two or more paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks
- Experience developing and optimizing campaigns, including bid management, keyword research, ad copywriting, campaign strategy, and performance improvements
- Proficiency with Google and Microsoft office productivity suites
- Proficiency with Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication abilities
- Strong organizational and project management capabilities
- Self-directed approach and a clear drive to succeed
- Excellent interpersonal skills
- Confidence presenting to and communicating with clients
- Strong work ethic and the ability to learn quickly and independently
- Interest in building a long-term relationship with a growing company
Beneficii
- The posting does not specify benefits, perks, or additional compensation
- Equal opportunity employment commitment and an inclusive workplace culture