PACS este un holding din domeniul sănătății care reunește filiale ce deservesc unități de îngrijire post-acută, comunități rezidențiale pentru seniori și servicii auxiliare conexe. Prin intermediul companiilor sale operaționale autorizate, PACS sprijină o platformă națională axată pe îmbunătățirea modului în care sunt furnizate și înțelese serviciile de îngrijire post-acută în Statele Unite. Rețeaua sa cuprinde 314 locații din 17 state și aproximativ 40.000 de profesioniști care deservesc zilnic în jur de 30.000 de pacienți și rezidenți. PACS Group, Inc. nu furnizează direct servicii medicale; aceste servicii sunt oferite de filialele sale autorizate.
Marketing Director, Skilled Nursing
Lead marketing and public relations for The Oaks Post Acute skilled nursing facility, building referral relationships and supporting census growth.
Descriere
- Lead the facility’s marketing and public relations programs.
- Plan and oversee campaigns to maintain and grow census.
- Create and maintain compliant policies for releasing resident, employee, and facility information.
- Support department directors with marketing policies, procedures, training, and orientation.
- Review marketing and public relations policies and procedures annually.
- Develop and track customer satisfaction surveys.
- Ensure public materials accurately describe facility services.
- Manage internal communications through bulletin boards, newsletters, brochures, meetings, and announcements.
- Schedule and attend departmental meetings.
- Provide creative support to the activity and social services departments.
- Build relationships with residents, families, community and civic leaders, hospitals, physicians, discharge planners, social workers, community organizations, and referral sources.
- Participate in community service and civic groups.
- Inform news media about new programs and promotions that benefit the community.
- Keep the Administrator updated on notable newspaper, radio, and television coverage.
- Set up an accurate public relations information area during emergencies.
- Prepare the departmental operating budget and allocate resources.
- Serve on facility committees as directed by the Administrator.
- Protect the confidentiality of resident care information and protected health information.
- Explain resident rights to residents, families, and staff.
- Supervise employees.
Cerințe
- Strong communication and interpersonal abilities.
- A confident, outgoing manner and an aptitude for building relationships.
- Excellent organization and follow-through.
- Creativity, initiative, and a results-oriented approach.
- Professional conduct and the ability to represent the facility positively.
- Marketing, sales, healthcare marketing, or business development experience is preferred.
- Experience in skilled nursing, rehabilitation, healthcare marketing, or referral development is a plus.
- A bachelor’s degree from an accredited college or university, or equivalent, is required.
- Five years of healthcare marketing or public relations experience may substitute for a bachelor’s degree.
- Ability to read and interpret business publications, professional journals, technical procedures, and government regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to present information clearly and respond to questions from managers and employees.
- Ability to apply fractions, percentages, ratios, and proportions to practical situations.
- Ability to solve practical problems and interpret written, oral, diagram, or schedule instructions.
- Proficiency with Microsoft Suite products.
- Ability to occasionally lift or move up to 25 pounds.
- Ability to use a desktop or laptop computer for extended periods.
- May need to assist with resident evacuation during emergencies.
Beneficii
- Benefits package available.
- Collaborative team environment.
- Opportunity to make a meaningful difference in residents’ and families’ lives.
- Opportunity to build relationships, develop creative ideas, and contribute to the facility’s success.