ASCERA este o companie SaaS de securitate cibernetică, axată pe pregătirea pentru conformitate a organizațiilor din baza industrială de apărare a Statelor Unite. Platforma sa simplifică colectarea dovezilor, monitorizarea continuă a controalelor, verificările configurațiilor și raportarea stării conformității pentru cadre precum CMMC, DFARS și NIST 800-171. ASCERA oferă, de asemenea, servicii de implementare, integrare și asistență pentru a ajuta echipele să se pregătească pentru evaluări și să își mențină conformitatea în timp.
Email Marketing Specialist — Hybrid, St. Petersburg
Lead email campaigns, nurture programs, deliverability, and performance reporting for SP6’s AI governance, security, resiliency, and compliance services. Partner with leadership and sales to turn email activity into qualified pipeline.
Descriere
- Own the email marketing function and set demand-generation and pipeline goals with leadership
- Maintain the email calendar around product launches, events, webinars, and sales priorities
- Create audience segments and messaging cadences for prospects, customers, and partners
- Plan, produce, and distribute newsletters, promotional emails, event invitations, and product announcements
- Coordinate with content contributors and manage content production through the email program
- Write and refine copy and subject lines for security, risk, and compliance audiences
- Complete pre-send quality checks for content, links, PDFs, device rendering, and personalization
- Build and improve automated lead nurture, onboarding, and re-engagement workflows
- Coordinate email touchpoints with sales processes and lead handoffs
- Create targeted prospect lists in Salesforce and ZoomInfo and support list-growth initiatives
- Maintain the contact database through segmentation, data cleansing, suppression, and unsubscribe management
- Track bounces and spam complaints and manage SPF, DKIM, and DMARC authentication to support sender reputation and inbox placement
- Test subject lines, content, calls to action, and send times through A/B experiments
- Manage weekly reporting for open, click, conversion, and unsubscribe metrics
- Deliver monthly and quarterly analysis of email’s impact on leads, pipeline, and revenue
- Suggest enhancements to email platforms, workflows, processes, and supporting tools
- Provide additional support as needed to help the team succeed
Cerințe
- At least two years of practical email marketing experience
- Track record of creating and executing email campaigns for technical or regulated B2B audiences, including security, risk, compliance, and IT leaders
- Experience managing campaigns from planning through execution and measurement, with interest in owning the complete email program
- Ability to segment audiences and adapt messaging across SP6’s AI governance, risk and compliance, AI security, AI system resiliency, SIEM security operations, and cyber risk and compliance markets
- Hands-on experience with HubSpot or a comparable marketing automation system such as Marketo or Pardot
- Experience developing automation, workflows, segmentation, and nurture programs
- Working knowledge of deliverability, contact-list administration, and email compliance
- Data-oriented approach to tracking KPIs, testing performance, and converting findings into recommendations
- Strong concise writing skills and careful attention to detail
- Experience with Splunk, Microsoft Sentinel SIEM, CrowdStrike NextGen SIEM, Google SecOps, Rapid7, Exabeam, IBM QRadar, Palo Alto Cortex, SentinelOne, Dynatrace Observability, or GRC platforms is advantageous
Beneficii
- Competitive compensation
- Quarterly bonus program
- Long-term incentive compensation through a company stock plan
- Gold-rated health insurance fully paid by the employer
- 401(k) plan with employer matching
- 28 days of annual paid time off, including four weeks of PTO and holidays
- Opportunity to lead a team in a rapidly expanding market
- Visible, recognized contributions at a growing company