Golden Pet Brands
Golden Pet Brands
Fondată în 2017, Golden Pet Brands dezvoltă și produce hrană și suplimente pentru câini și pisici, procesate minim. Portofoliul său cuprinde produse crude liofilizate și produse deshidratate cu aer, comercializate sub mărcile Dr. Marty Pets, Badlands Ranch și Ultimate Pet Nutrition. Compania operează unități de producție în SUA și vinde prin magazine specializate pentru animale de companie și canale de vânzare directă către consumatori. Activitatea sa se concentrează pe calitatea ingredientelor, procesarea minimă și parteneriatele cu medicii veterinari.

Assistant Brand Manager

Support strategy, campaigns, and product launches for Golden Pet Brands’ established and emerging brands. Coordinate cross-functional projects across e-commerce, customer retention, and engagement.

Descriere

  • Support the Senior Brand Manager with strategy and execution for an established brand and an emerging brand.
  • Oversee projects from planning and scheduling through performance analysis.
  • Create and deliver integrated campaigns to grow brand awareness, attract customers, and build loyalty.
  • Research markets, customers, and competitors.
  • Plan website merchandising and promotions to increase revenue and product trials.
  • Support customer onboarding and engagement through inserts, automated emails, SMS, and other marketing touchpoints.
  • Work with SEO, customer experience, content, operations, sales, customer service, and product development teams.
  • Lead initiatives to strengthen retention, repeat purchases, customer lifetime value, and subscription performance.
  • Keep brand messaging consistent across channels.

Cerințe

  • Demonstrated ability to lead projects from planning and timeline management through performance analysis.
  • Skilled in developing and delivering integrated marketing campaigns across multiple channels.
  • Expertise in improving customer onboarding through inserts, email, SMS, and other touchpoints.
  • Experience improving customer retention, lifetime value, and subscription performance.
  • Experience building, expanding, and managing brand sampling and gifting programs.
  • Strong e-commerce experience, including website merchandising and promotions.
  • Ability to assess marketing performance using ROI, CVR, AOV, and LTV metrics.
  • Ability to collaborate with cross-functional teams.
  • Creative thinking, project management, and problem-solving skills.
  • Bachelor’s degree or equivalent experience.
  • Four to six years of experience in brand, digital, or product marketing, preferably in consumer packaged goods.
  • Preferred: Bachelor’s degree in marketing, business, or a related field.
  • Preferred: experience in subscription businesses, loyalty programs, or pet-related products.

Beneficii

  • Comprehensive healthcare, with employee-only medical, dental, and vision premiums fully covered.
  • Annual bonus.
  • 401(k) contribution match of up to 3.5%.
  • Six paid sick and mental health days.
  • Employee Assistance Program.
  • Free weekly yoga and meditation classes.
  • Additional mental health benefits.
  • Employee Stock Ownership Plan.
  • Reimbursement for part of personal cell phone and internet costs for eligible employees.
  • Professional development, mentorship, and ongoing learning programs.
  • Performance-based pay increases.
  • Opportunities for charity sponsorship.
  • Potential quarterly KPI bonuses.

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