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Golden Pet Brands
Golden Pet Brands
51 – 200 Employees
B2CFood & BeverageManufacturing
Founded in 2017, Golden Pet Brands develops and manufactures minimally processed food and supplements for dogs and cats. Its portfolio spans freeze-dried raw and air-dried products across Dr. Marty Pets, Badlands Ranch, and Ultimate Pet Nutrition. The company operates U.S. manufacturing facilities and sells through pet specialty retailers and direct-to-consumer channels. Its work centers on ingredient quality, minimal processing, and veterinary partnerships.
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Assistant Brand Manager

Support strategy, campaigns, and product launches for Golden Pet Brands’ established and emerging brands. Coordinate cross-functional projects across e-commerce, customer retention, and engagement.

USUnited StatesCACalifornia
$88,000 – $110,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredBrand Manager

Description

  • Support the Senior Brand Manager with strategy and execution for an established brand and an emerging brand.
  • Oversee projects from planning and scheduling through performance analysis.
  • Create and deliver integrated campaigns to grow brand awareness, attract customers, and build loyalty.
  • Research markets, customers, and competitors.
  • Plan website merchandising and promotions to increase revenue and product trials.
  • Support customer onboarding and engagement through inserts, automated emails, SMS, and other marketing touchpoints.
  • Work with SEO, customer experience, content, operations, sales, customer service, and product development teams.
  • Lead initiatives to strengthen retention, repeat purchases, customer lifetime value, and subscription performance.
  • Keep brand messaging consistent across channels.

Requirements

  • Demonstrated ability to lead projects from planning and timeline management through performance analysis.
  • Skilled in developing and delivering integrated marketing campaigns across multiple channels.
  • Expertise in improving customer onboarding through inserts, email, SMS, and other touchpoints.
  • Experience improving customer retention, lifetime value, and subscription performance.
  • Experience building, expanding, and managing brand sampling and gifting programs.
  • Strong e-commerce experience, including website merchandising and promotions.
  • Ability to assess marketing performance using ROI, CVR, AOV, and LTV metrics.
  • Ability to collaborate with cross-functional teams.
  • Creative thinking, project management, and problem-solving skills.
  • Bachelor’s degree or equivalent experience.
  • Four to six years of experience in brand, digital, or product marketing, preferably in consumer packaged goods.
  • Preferred: Bachelor’s degree in marketing, business, or a related field.
  • Preferred: experience in subscription businesses, loyalty programs, or pet-related products.

Benefits

  • Comprehensive healthcare, with employee-only medical, dental, and vision premiums fully covered.
  • Annual bonus.
  • 401(k) contribution match of up to 3.5%.
  • Six paid sick and mental health days.
  • Employee Assistance Program.
  • Free weekly yoga and meditation classes.
  • Additional mental health benefits.
  • Employee Stock Ownership Plan.
  • Reimbursement for part of personal cell phone and internet costs for eligible employees.
  • Professional development, mentorship, and ongoing learning programs.
  • Performance-based pay increases.
  • Opportunities for charity sponsorship.
  • Potential quarterly KPI bonuses.

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