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HelloCollege
HelloCollege
51 – 200 Қызметкерлер
Білім беруКонсалтинг
HelloCollege is a college admissions consultancy that helps students and families navigate the application process. Its services span admissions counseling, academic tutoring, SAT and ACT preparation, essay coaching, financial aid and scholarship guidance, and decision-day advising. Students work with a dedicated counselor and can use bundled tutoring and essay hours, workshops, and free resources to plan their applications and explore college funding options.
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Компаниядағы жұмыс орындары

Director of Marketing

Lead HelloCollege’s nationwide college admissions marketing operation, driving lead growth and quality across acquisition channels. Oversee analytics, budget, team performance, and AI-enabled optimization.

USАмерика Құрама ШтаттарыILИллинойс
100 000 $ – 120 000 $ / жыл
ҚашықтанТолық жұмыс күніЖетекшіҚажетті Тіл: ағылшын тіліМаркетинг жөніндегі директор
WordPress

Сипаттама

  • Lead marketing strategy and execution, with accountability for lead volume and quality.
  • Manage full-time and part-time staff, along with agency partners.
  • Oversee approximately $2 million in annual marketing spend.
  • Report to the Chief Strategy Officer and direct day-to-day marketing strategy, execution, analytics, and testing.
  • Deliver annual lead plans and lead quality targets.
  • Provide monthly reports on channel leads, customer acquisition cost, lead quality, budget implications, and recommendations.
  • Develop and execute cross-channel testing plans based on hypotheses and incremental impact.
  • Manage fixed and variable marketing budgets, reallocating channel spend based on performance.
  • Recommend annual budget and lead-spend levels.
  • Direct paid search and paid social strategy, including landing page testing.
  • Set direction for organic search, SEO, and AEO, and hold the agency accountable.
  • Oversee referral and brand advocacy program design and tracking.
  • Direct strategy and performance for email, events, and partnerships.
  • Manage relationships, contracts, and performance for lead providers and affiliate partners.
  • Oversee organic social media.
  • Lead team members and agencies by setting goals, coaching, and ensuring accountability.
  • Assess agency and vendor performance and recommend changes.
  • Run the marketing team using EOS practices, including Rocks, scorecards, weekly L10 meetings, and issue resolution.
  • Oversee marketing analytics and systems, including HubSpot, GA4, GSC, attribution, and reporting.
  • Manage the WordPress and Elementor website, providing hands-on support as needed.
  • Guide day-to-day brand and messaging.
  • Conduct customer research through interviews, surveys, and direct outreach to families.
  • Use AI daily for analysis, research, and content creation.
  • Build AI agents and workflows to increase team output.
  • Partner with Sales on lead quality, handoffs, and shared funnel metrics.
  • Partner with Service on referrals, testimonials, and proof points.

Талаптар

  • Bring at least 10 years of marketing experience.
  • Have at least 5 years of experience leading a marketing team, including setting goals, managing people, and ensuring accountability.
  • Have B2C experience in high-ticket professional services, such as education, healthcare, financial or legal services, or a similar field.
  • Bring deep expertise in paid acquisition, including PPC and affiliate or lead-provider programs.
  • Demonstrate a record of managing a multi-channel budget and reallocating spend based on performance.
  • Use a metrics-driven, experimental approach: form hypotheses, run tests, and apply what you learn.
  • Have strong hands-on reporting skills.
  • Be comfortable working directly in WordPress and Elementor.
  • Use Claude or similar AI tools daily at an expert level for analysis, research, and planning.
  • Have experience managing agencies and external partners against clear performance goals.
  • Understand customer needs and messaging, and enjoy speaking with customers directly.
  • Experience building AI agents or automated workflows is preferred.
  • A strong interest in AEO (answer engine optimization) is preferred.
  • Experience in a growth-stage company is preferred.

Артықшылықтар

  • Performance-based bonus
  • Health insurance
  • Dental insurance
  • Life insurance
  • Unlimited PTO
  • 401(k) with no employer match
  • Quarterly team offsites
  • Occasional travel for events and partners

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