Cox Enterprises — 1898 жылы негізі қаланған байланыс, медиа және автомобиль қызметтері компаниясы. Оның құрамындағы Cox Communications және Cox Automotive компаниялары байланыс қызметтерін, бизнеске арналған технологиялық шешімдер мен автомобиль қызметтерін ұсынады. Компания телекоммуникация, автомобиль және көлік салаларын қамтитын жұмысы арқылы өзара байланысы жоғары, мобильді әрі тұрақты әлем құруға бағытталған. Cox Enterprises инновацияны, инклюзияны, тұрақты дамуды және әлеуметтік ықпалды маңызды бағыттар ретінде атап көрсетеді, ал оның ауқымды қызметкерлер құрамы бизнес пен технологияның көптеген функцияларындағы мүмкіндіктерді қолдайды.
Digital Marketing Specialist II – Paid Media Trafficking (Hybrid, United States)
Manage paid media trafficking, ad serving, tagging, creative rotation, and discrepancy resolution for Cox Automotive’s technology-driven automotive marketplace brands.
Сипаттама
- Traffic display, video, native, and rich media creative through ad servers and buying platforms.
- Confirm specifications, click-through URLs, and third-party tag integrity.
- Build and maintain ad server placements, creative assignments, and ad associations.
- Manage creative rotation and weighting throughout campaign flights.
- Prepare and distribute trafficking sheets and ad tags to publishers.
- Retrieve, version, and organize creative assets.
- Implement and validate conversion pixels, Floodlight tags, and event tracking.
- Audit tag placement across landing pages and site templates.
- Document tags by campaign, conversion event, and owner.
- Coordinate tag requests with verification, rich media, and measurement vendors.
- Monitor delivery across ad servers, buying platforms, and publisher reports.
- Investigate and resolve impression, click, and conversion discrepancies.
- Troubleshoot creative rendering, latency, and ad-serving failures.
- Escalate unresolved technical issues with concise investigation summaries.
- Track recurring discrepancy trends by publisher and platform.
- Retire completed placements, archive inactive creative, and remove orphaned tags.
- Monitor impression consumption against vendor commitments and flag pacing variances.
- Support invoice validation by reconciling served impressions with vendor reporting.
- Maintain configuration records, user access, naming standards, and trafficking procedures.
- Perform pre-launch quality assurance checks.
- Pull ad server delivery reports for campaign reporting.
- Coordinate launches with the Activation Senior Specialist and other teams.
- Create trafficking status views for built, pending, and blocked work.
- Stay informed about ad-serving standards, creative formats, privacy, and signal-loss developments.
Талаптар
- Bachelor’s degree in a related discipline plus two years of related experience; alternatives include a master’s degree with up to two years of experience or six years of related experience.
- Hands-on ad trafficking experience using Campaign Manager 360 or a comparable third-party ad server.
- Experience resolving delivery and impression discrepancies with publishers or platforms.
- Experience troubleshooting technical issues with agencies, publishers, and vendors.
- Strong attention to detail and trafficking accuracy.
- Problem-solving ability to identify root causes.
- Disciplined approach to documenting and following trafficking procedures.
- Ability to explain technical issues clearly to marketing partners and vendors.
- Ability to manage multiple trafficking requests against firm launch deadlines.
- Proficiency with Campaign Manager 360 or a comparable ad server, plus familiarity with third-party ad servers and rich media vendors.
- Working knowledge of ad tags, pixel creation and implementation, and macro and cache-buster conventions.
- Understanding of CPM, CPC, CPA, ROAS, viewability, and video completion rate.
- Familiarity with HTML5, video, and rich media formats and platform specifications.
- Working knowledge of DV360 or comparable demand-side platforms and self-serve social buying platforms.
- Proficiency in Microsoft Excel and familiarity with project management tools such as Monday.com.
- Must pass a pre-employment drug test and be authorized to work in the United States without current or future sponsorship; OPT, CPT, STEM/OPT, and visa sponsorship are not accepted.
- benefits
Артықшылықтар
- Competitive salary and bonus plans.
- Flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare with multiple options for individuals and families.
- 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies.
- Fertility coverage and adoption assistance.
- Pet insurance.
- Employee discounts.
- Paid vacation.
- Seven paid holidays.
- Up to 160 hours of paid wellness time annually.
- Bereavement leave.
- Time off to vote.
- Jury duty leave.
- Volunteer time off.
- Military leave.
- Parental leave.
- Healthcare coverage including medical, dental, and vision, plus sick leave and flexible vacation, wellness days, and/or PTO.
- fields