Cox Enterprises is a communications, media, and automotive services company founded in 1898. Its businesses include Cox Communications and Cox Automotive, which deliver connectivity, B2B technology solutions, and automotive services. The company focuses on building a more connected, mobile, and sustainable world, with work spanning telecommunications, automotive, and transport. Cox Enterprises highlights innovation, inclusion, sustainability, and social impact, and its large workforce supports opportunities across a broad range of business and technology functions.
Digital Marketing Specialist II – Paid Media Trafficking (Hybrid, United States)
Manage paid media trafficking, ad serving, tagging, creative rotation, and discrepancy resolution for Cox Automotive’s technology-driven automotive marketplace brands.
Description
- Traffic display, video, native, and rich media creative through ad servers and buying platforms.
- Confirm specifications, click-through URLs, and third-party tag integrity.
- Build and maintain ad server placements, creative assignments, and ad associations.
- Manage creative rotation and weighting throughout campaign flights.
- Prepare and distribute trafficking sheets and ad tags to publishers.
- Retrieve, version, and organize creative assets.
- Implement and validate conversion pixels, Floodlight tags, and event tracking.
- Audit tag placement across landing pages and site templates.
- Document tags by campaign, conversion event, and owner.
- Coordinate tag requests with verification, rich media, and measurement vendors.
- Monitor delivery across ad servers, buying platforms, and publisher reports.
- Investigate and resolve impression, click, and conversion discrepancies.
- Troubleshoot creative rendering, latency, and ad-serving failures.
- Escalate unresolved technical issues with concise investigation summaries.
- Track recurring discrepancy trends by publisher and platform.
- Retire completed placements, archive inactive creative, and remove orphaned tags.
- Monitor impression consumption against vendor commitments and flag pacing variances.
- Support invoice validation by reconciling served impressions with vendor reporting.
- Maintain configuration records, user access, naming standards, and trafficking procedures.
- Perform pre-launch quality assurance checks.
- Pull ad server delivery reports for campaign reporting.
- Coordinate launches with the Activation Senior Specialist and other teams.
- Create trafficking status views for built, pending, and blocked work.
- Stay informed about ad-serving standards, creative formats, privacy, and signal-loss developments.
Requirements
- Bachelor’s degree in a related discipline plus two years of related experience; alternatives include a master’s degree with up to two years of experience or six years of related experience.
- Hands-on ad trafficking experience using Campaign Manager 360 or a comparable third-party ad server.
- Experience resolving delivery and impression discrepancies with publishers or platforms.
- Experience troubleshooting technical issues with agencies, publishers, and vendors.
- Strong attention to detail and trafficking accuracy.
- Problem-solving ability to identify root causes.
- Disciplined approach to documenting and following trafficking procedures.
- Ability to explain technical issues clearly to marketing partners and vendors.
- Ability to manage multiple trafficking requests against firm launch deadlines.
- Proficiency with Campaign Manager 360 or a comparable ad server, plus familiarity with third-party ad servers and rich media vendors.
- Working knowledge of ad tags, pixel creation and implementation, and macro and cache-buster conventions.
- Understanding of CPM, CPC, CPA, ROAS, viewability, and video completion rate.
- Familiarity with HTML5, video, and rich media formats and platform specifications.
- Working knowledge of DV360 or comparable demand-side platforms and self-serve social buying platforms.
- Proficiency in Microsoft Excel and familiarity with project management tools such as Monday.com.
- Must pass a pre-employment drug test and be authorized to work in the United States without current or future sponsorship; OPT, CPT, STEM/OPT, and visa sponsorship are not accepted.
- benefits
Benefits
- Competitive salary and bonus plans.
- Flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare with multiple options for individuals and families.
- 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies.
- Fertility coverage and adoption assistance.
- Pet insurance.
- Employee discounts.
- Paid vacation.
- Seven paid holidays.
- Up to 160 hours of paid wellness time annually.
- Bereavement leave.
- Time off to vote.
- Jury duty leave.
- Volunteer time off.
- Military leave.
- Parental leave.
- Healthcare coverage including medical, dental, and vision, plus sick leave and flexible vacation, wellness days, and/or PTO.
- fields