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Synchrony
Synchrony
H1B Visa SponsorBankingHealthcareInsurance
Synchrony is a financial services company focused on financing for everyday purchases across healthcare, retail, and business needs. Its CareCredit product provides specialized healthcare financing, while Synchrony Bank supports online savings and banking services alongside retail and healthcare financing. The company also offers business financing solutions through its broader portfolio.
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VP, Digital Platform Commercialization Leader

Synchrony is seeking a senior leader to shape commercialization strategy for a digital financial-services platform. The role covers client targeting, product positioning, adoption planning, and cross-functional growth execution.

USUnited StatesCTConnecticutNYNew York
$150,000 – $250,000 / year
HybridFull-timeSeniorEnglish RequiredVice President

Description

  • Own the platform’s multi-year commercial strategy and keep it current
  • Work with Growth to define ideal clients, client archetypes, buying signals, priority use cases, and qualification standards
  • Build commercialization strategies and playbooks tailored to clients and industries
  • Analyze market, competitive, client, and portfolio intelligence to uncover whitespace and adoption obstacles
  • Convert commercial strategy into a prioritized plan for product adoption, marketing enablement, sales and client activation, and measurement
  • Coordinate planning across Platform, Product, Growth, Sales and Client teams, Industry leaders, Marketing, Finance, and Analytics
  • Set priorities for the Product Strategist and Marketing Strategist while coaching and developing the team
  • Prepare business cases and executive recommendations covering investment, resource allocation, and go-to-market changes
  • Create governance practices and operating cadences for reviewing results and refining strategy
  • Counsel platform leadership on growth opportunities, commercialization choices, and portfolio tradeoffs
  • Lead client presentations and shape commercial enablement content, messaging, and external communications
  • Produce commercial strategy, positioning, value proposition architecture, product sequencing, roadmaps, scorecards, and executive decision materials
  • Increase qualified pipeline, product penetration, adoption, and revenue growth
  • Handle additional duties and special projects as assigned

Requirements

  • Bachelor’s degree in business, marketing, strategy, finance, economics, or a related discipline; alternatively, a high school diploma or GED plus 15 years of relevant experience
  • At least 10 years of progressively responsible experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
  • Demonstrated success leading complex cross-functional initiatives and influencing senior stakeholders without relying only on formal authority
  • Experience managing people, setting clear direction, and developing high-performing strategic professionals
  • Experience managing client relationships and presenting or selling complex ideas or programs
  • Strong analytical and financial skills, including market sizing, segmentation, business-case creation, prioritization, and performance measurement
  • Background in enterprise and portfolio strategy
  • Sound commercial judgment and ability to prioritize opportunities
  • Expertise in client and industry segmentation
  • Strong executive communication and influencing skills
  • Cross-functional leadership and operating-model design experience
  • Analytical problem-solving skills and disciplined decision-making
  • Experience leading, coaching, and holding talent accountable
  • Must be at least 18 years old
  • High school diploma or equivalent required
  • Willingness to complete a drug test, background investigation, and fingerprinting during onboarding
  • Ability to meet the requirements of Section 19 of the Federal Deposit Insurance Act
  • Authorization to work legally in the United States
  • Synchrony does not sponsor employment visas for this position
  • Advanced degree preferred

Benefits

  • Annual bonus tied to individual and company performance
  • Flexible work arrangements, including working from home near a Hub or from an office
  • Opportunities for in-person business or team meetings, training, and culture events
  • Inclusive workplace culture with Employee Resource Groups
  • Reasonable accommodations for applicants and employees with disabilities

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