CWB Group
CWB Group
CWB Group is a Canadian education, manufacturing, and compliance organization serving the welding and joining industry. Its work spans company and inspector certification, ISO registration support, welding education, micro-credential training, accredited welder testing, examination centres, applied research, consulting, conferences, and industry resources. CWB Group also maintains directories of certified companies, inspectors, and consumables, helping employers and professionals meet welding standards, manage compliance, and apply established best practices. The organization operates from Milton, Ontario, and supports teams working across technical education, certification, manufacturing, and industry advocacy.

Social Media and Content Specialist - CWB Group - Remote Canada

Create video, campaign, event, and digital storytelling content for CWB Group, a welding and joining industry organization. Manage social channels, community engagement, paid campaigns, and performance reporting.

Description

  • Manage CWB Group’s organic presence on LinkedIn, Instagram, Facebook, and YouTube
  • Keep publishing schedules and brand voice consistent across all social platforms
  • Develop monthly content calendars supporting campaigns, launches, events, thought leadership, and business priorities
  • Monitor brand and industry conversations, engage audiences, and escalate reputational or compliance issues
  • Evaluate platform, algorithm, and format changes and propose relevant experiments
  • Assist with paid social campaigns through audience targeting, creative development, and A/B testing
  • Develop, script, film, and edit short- and long-form video content
  • Produce video assets for product and service promotions, client stories, industry insights, and campaigns
  • Maintain branded motion graphics, lower-thirds, and animated templates
  • Coordinate external production contractors when needed
  • Monitor comments, mentions, and messages; direct users to appropriate webpages or coordinate replies with Client Success
  • Provide photography and videography support for events, sponsorships, trade shows, and community activities
  • Develop event content plans and production shot lists
  • Publish live and near-live social updates during events
  • Edit and publish event highlight videos, photo galleries, and recap materials
  • Measure, interpret, and report monthly social media performance
  • Propose social media improvements to the Marketing Manager and Senior Manager of Marketing Strategy & Brand

Requirements

  • Post-secondary education or an equivalent qualification
  • Three to five years of progressively responsible social media marketing experience
  • At least one year working in a B2B or professional services environment
  • Social video editing experience with tools such as Adobe Premiere, CapCut, Instagram Edits, Munch, or comparable software
  • Basic graphic design and content production skills using Canva and/or Adobe Creative Suite
  • Experience with social scheduling and analytics platforms such as Sprout Social or Hootsuite
  • Working familiarity with LinkedIn Campaign Manager and/or Meta Business Suite for paid-placement support and monitoring
  • Availability for approximately 5% travel within Canada
  • A social media program or relevant coursework is an asset
  • English-French bilingualism is an asset

Benefits

  • Comprehensive medical coverage for employees and dependents
  • Flexible working hours
  • RRSP and pension program
  • Structured opportunities for career growth
  • Education and professional training opportunities
  • Remote work-from-home arrangement

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