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Caterpillar Inc. is a global manufacturing company that develops heavy equipment and engines for construction, mining, energy, and other infrastructure-focused industries. Its product portfolio includes excavators, dozers, articulated trucks, and power systems, supported by advanced technology and a worldwide dealer network. Founded in 1925, the company combines long-standing industrial expertise with a focus on improving productivity and advancing more sustainable equipment and operations.
Senior Salesforce Marketing Cloud Developer — Bangalore Onsite
Lead the design, delivery, and operation of Caterpillar’s Salesforce Marketing Cloud capabilities in Bangalore. Build multichannel marketing solutions, maintain platform reliability, and support engineering teams through technical leadership and mentoring.
Description
- Lead Caterpillar’s digital marketing initiatives across design, development, configuration, and deployment
- Develop a robust marketing platform aligned with departmental objectives and CAT Digital Strategy
- Design and implement multichannel marketing capabilities
- Monitor platform health across the full lifecycle, resolve bottlenecks, and improve availability, resilience, and scalability
- Own assigned work and collaborate independently with limited management oversight
- Lead application deployments that deliver measurable business-value features
- Coach software engineers and provide technical guidance and support
- Define and promote team quality standards, processes, and working practices
- Identify opportunities that strengthen team capability and continuous improvement
- Oversee the creation of structured application and interface code, program documentation, operational documentation, and user guides
- Coordinate with connected applications to execute Salesforce Marketing campaigns on schedule and in line with business needs
- Complete additional responsibilities assigned by Caterpillar management
Requirements
- At least seven years of professional experience developing on Salesforce Marketing Cloud
- More than one Salesforce Marketing Cloud certification is preferred
- Hands-on experience supporting Digital Marketing programs, including campaign creation, execution, and Marketing Cloud administration
- Salesforce development experience is an additional advantage
- Demonstrated ability to create data models, queries, and custom data extensions for advanced segmentation, personalization, and analytics
- Practical experience with AMPscript, SQL, Cloud Pages, and script-based automation
- Experience integrating data with Marketing Cloud
- Experience building multichannel journeys with Journey Builder, Email Studio, Mobile Studio, and related tools
- Strong understanding of relational databases, data governance, and data management best practices
- Knowledge of Google Analytics tools and segmentation platforms such as High touch is an additional advantage
- Experience using Agile methodologies or SDLC practices
- Experience delivering component, product, or enterprise architecture in public-cloud or hybrid environments
- Understanding of enterprise data integration and analytics platforms
- Extensive manufacturing or automotive industry experience and domain knowledge
- Ability to learn and adopt new technologies while keeping current with industry trends
- Strong leadership, stakeholder management, and communication skills
- Professional fluency in written and spoken English
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