QMH Consulting GmbH
QMH Consulting GmbH
QMH Consulting GmbH is a Hamburg-based quality management consultancy serving mid-sized manufacturers, tier suppliers and regulated businesses across automotive, MedTech and aerospace. Founded in 2011, the company helps organizations build practical, compliant management systems and improve the regulatory processes behind them. Its work includes audits, FMEA moderation, supplier development, project and series-start support, seminars and training. QMH also develops Hanse FMEA software and provides taskforce and resourcing services, supporting teams across the DACH region and beyond as they work toward audit-ready, effective quality operations.

Senior Marketing and Growth Lead

Lead B2B marketing and growth for QMH Consulting, which provides engineering services, consulting, audits, training, and software. Set strategy and drive campaigns, lead generation, and marketing growth.

Description

  • Own marketing and growth, tracking results against defined KPIs
  • Create marketing strategies for Germany, Europe, and China
  • Turn the strategy into website initiatives, campaigns, webinars, and paid media
  • Coordinate advertising and branding agencies alongside internal teams
  • Manage the marketing pipeline in HubSpot
  • Promote the company’s complete portfolio of services
  • Improve the company’s visibility in AI-powered search
  • Coordinate marketing strategy and roadmaps with company, product, and sales plans
  • Build and maintain a WordPress site with AI-assisted content management to present the full service portfolio
  • Oversee Google, Meta, and LinkedIn advertising, directing budgets by cost per lead, conversion rates, and pipeline impact
  • Run webinars from initial planning through lead transfer in HubSpot
  • Direct agency and advertising or branding specialists, overseeing budgets, schedules, and quality
  • Establish a repeatable marketing process with roadmaps, briefs, templates, reviews, and dashboards
  • Put Generative Engine Optimization (GEO) initiatives into practice

Requirements

  • Bring several years of B2B marketing experience, preferably in consulting, industry, or professional services
  • Show a track record in marketing strategy, campaign management, lead generation, and performance marketing
  • Have experience managing agencies and external partners and holding them accountable for outcomes
  • Use AI tools in practical marketing, content creation, and automation work
  • Have worked with HubSpot or a comparable CRM
  • Be fluent in German and English
  • Chinese is a plus, but not required
  • Bring an entrepreneurial outlook, strong prioritization, and a high level of ownership
  • Have professional experience leading marketing and growth
  • Be skilled at designing and delivering digital B2B campaigns
  • Apply strong analytical skills and use common marketing and analytics tools with confidence
  • Work independently and systematically, with the ability to think beyond established approaches
  • Have excellent written and spoken German

Benefits

  • Permanent employment contract
  • Six-month probationary period
  • 40-hour working week
  • 30 days of annual leave
  • Flexible working hours
  • Option to work remotely from home
  • Full home-office equipment
  • Company laptop and mobile phone
  • Public transport benefits
  • Free on-site parking
  • Option to use a company car
  • Mentoring programs
  • Professional development opportunities
  • Opportunities for internal mobility
  • Room to shape the role and communicate directly with company management

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