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Directive
Directive
11 – 50 Employees
ConsultingLogisticsMarketing
Directive is a technology consulting company that helps businesses and nonprofit organizations implement, manage, and secure their IT environments. Its services include managed IT support, outsourced IT operations, cybersecurity, cloud hosting, web development, web design, and computer repair. The company emphasizes proactive monitoring, cybersecurity training, managed cloud infrastructure, and compliance support, including guidance related to the New York SHIELD Act, to help organizations maintain reliable systems and productive day-to-day operations.
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Senior Creative Lead, Copy - Remote in the United States

Lead campaign concepts, messaging, and performance copy for Directive’s B2B marketing work. Build repeatable, testable creative systems that strengthen pitches, campaign results, and revenue growth.

CACanadaGBUnited KingdomMXMexicoUSUnited StatesCACaliforniaFLFloridaILIllinoisPAPennsylvaniaTXTexas
$120,000 – $130,000 / year
RemoteFull-timeSeniorEnglish RequiredCreative Strategist
Cloud

Description

  • Turn Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, calls to action, and copy direction
  • Apply senior creative judgment to fast-paced, digital-first work connected to business outcomes
  • Refine creative requests, uncover stronger angles, and turn strategic inputs into clear, differentiated assets
  • Represent creative in strategic new-business and portfolio-sales opportunities
  • Develop speculative and portfolio creative
  • Contribute to campaign-style case studies that support account growth and new revenue
  • Own the idea, messaging, and creative direction before production starts
  • Help establish Directive’s strategic creative approach
  • Transform briefs into territories, concepts, hooks, headlines, calls to action, landing-page narrative direction, and message sequencing
  • Give designers strong concepts and clear copy direction
  • Review creative requests, briefs, workflows, pitch materials, and performance-creative examples
  • Create campaign creative-brief templates connected to Moments that Matter and Stratos
  • Determine priority use cases for the new campaign model
  • Guide briefs from insight and hypothesis through concept, copy direction, production handoff, launch, and learning
  • Develop creative territories, messaging angles, campaign copy, and testing recommendations
  • Support new-business, strategic-account, and portfolio-sales efforts with speculative or campaign-style creative
  • Set a creative review cadence centered on concept quality, message clarity, testability, and business relevance
  • Build a message and proof library with a taxonomy that compounds campaign learning
  • Create a repeatable testing cycle from hypothesis to variant, data, and decision

Requirements

  • 4–6 years of professional creative experience, including substantial work in an agency, professional-services, or B2B marketing setting
  • A portfolio demonstrating breadth across brand and performance creative, including a built visual system and an ad campaign with measurable results
  • Experience taking campaigns from initial concept through execution
  • Ability to uphold and evolve brand standards across multiple channels
  • Working knowledge of creative strategy and storytelling
  • Ability to convert ICP, positioning, persona, jobs-to-be-done insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
  • Executive presence and confidence presenting creative strategy to prospects, portfolio-sales audiences, clients, or leadership
  • Strong grasp of performance creative, testing methods, message iteration, pipeline influence, and revenue-focused measurement
  • Ability to collaborate with production designers, paid-media strategists, Account Directors, Growth, and Sales
  • Comfort working through ambiguity and developing incomplete briefs
  • Knowledge of digital marketing and social media
  • Knowledge of UX/UI design
  • Knowledge of content strategy
  • Familiarity with Adobe Creative Cloud
  • Familiarity with AI-assisted creative tools and emerging technologies
  • Familiarity with A/B testing and CRO platforms such as Optimizely, Unbounce, Crazy Egg, or equivalents
  • Extensive use of and comfort with generative AI
  • Current, permanent authorization to work in the country of employment
  • Reliable equipment, high-speed internet, and a professional workspace capable of running Adobe Creative Suite and video-production software
  • Ability to remain seated for extended periods, use design and video software on Mac or PC, and consistently interpret written and verbal communication accurately4–6 years of professional creative experience, including substantial work in an agency, professional-services, or B2B marketing setting
  • A portfolio demonstrating breadth across brand and performance creative, including a built visual system and an ad campaign with measurable results

Benefits

  • Medical, dental, vision, disability, and life insurance for you and your family
  • The employer pays 100% of your plan and contributes 50% toward dependent coverage
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Fertility support through Carrott
  • Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited paid time off with a two-week minimum
  • Paid company holidays
  • Paid birthday day off
  • End-of-Year Recharge closure from December 24 through January 1
  • Paid parental leave
  • Traditional and Roth 401(k) plans with a 3% company match
  • Annual bonus determined by tenure
  • Remote-first, fully virtual work-from-home arrangement
  • Global collaboration with established operations in Canada, Mexico, and the United Kingdom

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