Directive
Directive
Directive एक प्रौद्योगिकी परामर्श कंपनी है, जो व्यवसायों और गैर-लाभकारी संगठनों को उनके आईटी परिवेश को लागू करने, प्रबंधित करने और सुरक्षित रखने में सहायता करती है। इसकी सेवाओं में प्रबंधित आईटी सहायता, आउटसोर्स की गई आईटी संचालन सेवाएँ, साइबर सुरक्षा, क्लाउड होस्टिंग, वेब विकास, वेब डिज़ाइन और कंप्यूटर मरम्मत शामिल हैं। कंपनी सक्रिय निगरानी, साइबर सुरक्षा प्रशिक्षण, प्रबंधित क्लाउड अवसंरचना और अनुपालन सहायता पर ज़ोर देती है, जिसमें न्यूयॉर्क SHIELD Act से संबंधित मार्गदर्शन भी शामिल है, ताकि संगठन विश्वसनीय प्रणालियाँ और रोज़मर्रा के उत्पादक संचालन बनाए रख सकें।

Senior Creative Lead, Copy - Remote in the United States

Lead campaign concepts, messaging, and performance copy for Directive’s B2B marketing work. Build repeatable, testable creative systems that strengthen pitches, campaign results, and revenue growth.

विवरण

  • Turn Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, calls to action, and copy direction
  • Apply senior creative judgment to fast-paced, digital-first work connected to business outcomes
  • Refine creative requests, uncover stronger angles, and turn strategic inputs into clear, differentiated assets
  • Represent creative in strategic new-business and portfolio-sales opportunities
  • Develop speculative and portfolio creative
  • Contribute to campaign-style case studies that support account growth and new revenue
  • Own the idea, messaging, and creative direction before production starts
  • Help establish Directive’s strategic creative approach
  • Transform briefs into territories, concepts, hooks, headlines, calls to action, landing-page narrative direction, and message sequencing
  • Give designers strong concepts and clear copy direction
  • Review creative requests, briefs, workflows, pitch materials, and performance-creative examples
  • Create campaign creative-brief templates connected to Moments that Matter and Stratos
  • Determine priority use cases for the new campaign model
  • Guide briefs from insight and hypothesis through concept, copy direction, production handoff, launch, and learning
  • Develop creative territories, messaging angles, campaign copy, and testing recommendations
  • Support new-business, strategic-account, and portfolio-sales efforts with speculative or campaign-style creative
  • Set a creative review cadence centered on concept quality, message clarity, testability, and business relevance
  • Build a message and proof library with a taxonomy that compounds campaign learning
  • Create a repeatable testing cycle from hypothesis to variant, data, and decision

आवश्यकताएँ

  • 4–6 years of professional creative experience, including substantial work in an agency, professional-services, or B2B marketing setting
  • A portfolio demonstrating breadth across brand and performance creative, including a built visual system and an ad campaign with measurable results
  • Experience taking campaigns from initial concept through execution
  • Ability to uphold and evolve brand standards across multiple channels
  • Working knowledge of creative strategy and storytelling
  • Ability to convert ICP, positioning, persona, jobs-to-be-done insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
  • Executive presence and confidence presenting creative strategy to prospects, portfolio-sales audiences, clients, or leadership
  • Strong grasp of performance creative, testing methods, message iteration, pipeline influence, and revenue-focused measurement
  • Ability to collaborate with production designers, paid-media strategists, Account Directors, Growth, and Sales
  • Comfort working through ambiguity and developing incomplete briefs
  • Knowledge of digital marketing and social media
  • Knowledge of UX/UI design
  • Knowledge of content strategy
  • Familiarity with Adobe Creative Cloud
  • Familiarity with AI-assisted creative tools and emerging technologies
  • Familiarity with A/B testing and CRO platforms such as Optimizely, Unbounce, Crazy Egg, or equivalents
  • Extensive use of and comfort with generative AI
  • Current, permanent authorization to work in the country of employment
  • Reliable equipment, high-speed internet, and a professional workspace capable of running Adobe Creative Suite and video-production software
  • Ability to remain seated for extended periods, use design and video software on Mac or PC, and consistently interpret written and verbal communication accurately4–6 years of professional creative experience, including substantial work in an agency, professional-services, or B2B marketing setting
  • A portfolio demonstrating breadth across brand and performance creative, including a built visual system and an ad campaign with measurable results

लाभ

  • Medical, dental, vision, disability, and life insurance for you and your family
  • The employer pays 100% of your plan and contributes 50% toward dependent coverage
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Fertility support through Carrott
  • Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited paid time off with a two-week minimum
  • Paid company holidays
  • Paid birthday day off
  • End-of-Year Recharge closure from December 24 through January 1
  • Paid parental leave
  • Traditional and Roth 401(k) plans with a 3% company match
  • Annual bonus determined by tenure
  • Remote-first, fully virtual work-from-home arrangement
  • Global collaboration with established operations in Canada, Mexico, and the United Kingdom

संबंधित नौकरियाँ

Turner & Townsend

Project Architect, EV Facilities

Turner & Townsend

Design BIM-based electric vehicle operations facilities for Turner & Townsend. Develop coordinated architectural documents for multiple prototype projects.

खोलें
INDIE Solutions GmbH

Senior Pega Lead System Architect

INDIE Solutions GmbH

Lead the architecture and delivery of scalable Pega solutions for a German technology and digitalization company. Shape project implementation, presales work, and the growth of the Pega practice.

खोलें
S + S Regeltechnik GmbH

Systems Architect

S + S Regeltechnik GmbH

Designs secure, high-performance infrastructure for GovTech provider SINC and advises German public-sector clients from architecture planning through implementation.

खोलें
Alliance Health

CRM IT Business Analyst

Alliance Health

Gather requirements, test, and improve Salesforce solutions for Alliance Health. This North Carolina role is primarily remote, with occasional visits to Alliance offices.

खोलें
workidentity GmbH

Enterprise Solutions Architect, EAM Processes and Toolchain

workidentity GmbH

Shape enterprise architecture management processes and toolchains for an international services group. Own integrations, data quality, and process maturity.

खोलें
HII

Entry-Level Naval Architect I – HII, Pascagoula, MS

HII

Support HII naval shipbuilding programs by designing and analyzing ship stability, hull forms, arrangements, and shipyard movement operations. This entry-level role contributes to multiple Navy programs.

खोलें
Salesforce

Qualified Success Architect, Internal Enablement at Salesforce

Salesforce

Lead onboarding, certification, and live training for Salesforce’s Customer Success team. Maintain product knowledge resources for Qualified’s AI marketing platform.

खोलें
Blue Raster

GIS Analyst (Virginia, Remote)

Blue Raster

Blue Raster is seeking a GIS Analyst to analyze spatial data and develop web GIS applications. The role supports client projects using ArcGIS, mapping, automation, and spatial analysis.

खोलें
Pella Windows & Doors of North Carolina and Southwest Virginia

Senior IT Lead, ERP Transformation Architect

Pella Windows & Doors of North Carolina and Southwest Virginia

Lead the architecture for Pella Corporation’s next-generation ERP rollout, connecting enterprise systems and manufacturing operations. Shape workflows, technology roadmaps, and governance with business leaders and technology partners.

खोलें
Tubi

Backend Engineering Manager — Tubi (Hybrid, San Francisco)

Tubi

Lead backend engineering at Tubi, focusing on APIs, Kubernetes microservices, platform integrations, and infrastructure for global streaming traffic. Manage engineers while guiding scalable, secure, and highly available systems.

खोलें