AG Barr Group is a UK-based beverage manufacturer behind a broad portfolio of established drink brands, including IRN-BRU, Rubicon, Snapple, and FUNKIN. Its work spans beverage production, brand development, and marketing, with a focus on growing consumer brands and creating long-term shareholder value. The company also incorporates sustainability into its operations through efforts related to carbon and energy use, water and waste management, and packaging innovation. Hiring at AG Barr Group may suit professionals interested in the food and beverage, manufacturing, and marketing sectors.
Senior Content Lead, Corporate Communications – AG Barr (Hybrid)
Lead AG Barr’s corporate digital storytelling across its beverage brands, including IRN-BRU and RUBICON. Manage website content, social media, analytics, agencies, and executive LinkedIn communications.
Description
- Continuously improve, optimise, and manage the AG Barr corporate website
- Work with a third-party digital agency and internal teams to strengthen the corporate web presence
- Maintain a digital environment aligned with global best practices and corporate brand objectives
- Create corporate visual and written content, including video, photography, videography, blogs, articles, social media assets, and multi-channel creative direction
- Repurpose external content for internal channels to support employee engagement
- Own AG Barr’s LinkedIn presence to strengthen executive visibility and corporate reputation
- Manage the corporate LinkedIn community to increase followers, build loyalty, and develop professional relationships
- Develop campaigns featuring cultural milestones and “Meet the Team” profiles
- Support internal Fizz platform community management alongside the Communications Lead
- Track website and external social-channel analytics and performance metrics
- Apply performance insights to improve content, increase engagement, and drive traffic to AG Barr’s digital platforms
- Coordinate creative partners, specialist agencies, and external suppliers to deliver content on time and within scope
- Plan and oversee professional photo and video shoots, working with the QSE team on health and safety compliance
- Lead the “We are AG Barr” corporate identity pillar and provide monthly updates and reports to the People & Communications Leadership Team
- Raise purchase orders and track payments and administration for content projects
- Provide occasional out-of-hours or weekend support for business needs, campaigns, or events
Requirements
- At least three years of experience in a fast-paced corporate communications, brand, or content role
- Ability to reprioritise effectively and maintain delivery momentum through changing business priorities
- Demonstrated experience producing high-quality video, photography, and graphic content for corporate platforms
- Ability to strategically adapt external content for internal audiences and channels
- Practical experience managing corporate websites and optimisation initiatives with external technical agencies
- Experience monitoring and interpreting website and social media metrics to assess content performance
- Proven success managing creative agencies and suppliers on significant multimedia projects
- Strong cross-functional relationship-building skills, with the ability to gather stories and turn business strategy into clear consumer and corporate narratives
- Eligibility to work in the United Kingdom
- Willingness to provide occasional out-of-hours or weekend support and travel regularly within the UK
Benefits
- Annual bonus based on business and individual performance
- Defined-contribution pension with an employer contribution
- Up to 34 days of holiday, depending on shift pattern
- Option to trade holiday entitlement flexibly
- Flexible cash allowance for benefits
- Healthcare Cash Plan
- Flexible benefits including discounts, cashback, gym memberships, and technology purchases
- Life assurance
- Save-as-you-earn scheme
- Staff sales discount
- Free AG Barr products during the working day and access to staff sales
- Continued professional development through Learning and Development programmes and content
- Reasonable adjustments for candidates with a disability or health or mental health condition