Stryker is a global medical technology company serving the healthcare sector with products designed to support patient care and clinical operations. Its portfolio includes orthopedic implants, surgical equipment, and hospital devices, with operations spanning the Americas, Asia Pacific, Europe, and the Middle East and Africa. The company develops and delivers healthcare solutions for diverse markets, with a focus on improving patient outcomes and healthcare efficiency.
Senior Brand Marketing Lead, EMEA ProCare Services
Lead ProCare Services marketing and commercial enablement for Stryker’s medical technology business across EMEA. Shape value propositions, sales tools, campaigns and processes that support commercial performance.
Description
- Coordinate ProCare Services marketing and commercial enablement across EMEA.
- Turn strategic priorities into marketing programmes, sales education, customer value content, commercial tools and lifecycle activities.
- Work with brand, regional, sales and functional teams on annual marketing and commercial plans.
- Lead central tactics and campaigns, including customer engagement programmes and targeted commercial initiatives.
- Create value propositions, messaging, evidence-based content and sales tools that explain ProCare services’ clinical, operational and economic value.
- Develop and support ProCare training for sales teams.
- Oversee pricing, quotations, procedures, product and service information, and ongoing data maintenance.
- Support opportunity management, quotations and related workflows to improve pipeline visibility and commercial execution.
- Lead new product and service launches and plan for service obsolescence.
- Collect and analyse customer, market and commercial insights, then recommend improvements.
- Maintain dashboards, metrics and reporting on marketing and commercial performance.
- Assist with planning and managing the ProCare marketing budget.
- Provide field marketing, event and sales support.
- Promote cross-functional collaboration, accountability and continuous improvement.
Requirements
- A bachelor’s degree or equivalent is required, preferably in marketing, business or a related field.
- At least four years of experience, including international marketing, product or brand management, service marketing or a related area.
- Experience creating and delivering marketing plans, campaigns, customer value propositions and sales enablement activities.
- Strong commercial and operational understanding, ideally including pricing, quoting, product data or opportunity management processes.
- Ability to lead marketing projects and deliver timely results that support business performance and growth.
- Ability to use customer, market and commercial data to generate insights, evaluate effectiveness and inform decisions.
- Strong analytical and problem-solving skills, careful attention to detail and a commitment to data accuracy.
- Excellent interpersonal, communication, persuasion and presentation skills.
- Fluent spoken and written English.
- Ability to influence others and build alignment without direct authority.
- Ability to build relationships and work effectively across countries, cultures, functions, and complex interdivisional procedures and policies.
- Proficiency with Microsoft Office, including Excel, Word and PowerPoint.
- Flexibility to travel across EMEA, with travel expected to be 30%.
- Experience in MedTech, BioTech, healthcare or a related industry is an advantage.
- Experience developing or delivering sales education is preferred.
- Experience with CRM, quoting, dashboard or product data systems is preferred.
Benefits
- Flat organisational structure and a culture focused on the company mission and strong results.
- Personal and internal career development, including opportunities for vertical or lateral moves.
- Competitive salary and benefits package.
- Local and global performance recognition and awards.
- Collaborative, inclusive workplace with a focus on diversity and inclusion.
- Quality products that improve the lives of customers and patients.
- Opportunities to discover your strengths, pursue your interests and shape your career.
- Potential eligibility for incentive compensation, such as bonuses or commissions, where applicable.
- Comprehensive benefits package.
- Hybrid work and workplace flexibility across EEMEA.