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Soar With Us
Soar With Us
11 – 50 Employees
ConsultingeCommerceMarketing
Soar With Us is an e-commerce growth consultancy and marketing partner for direct-to-consumer brands. Its team supports established companies across customer acquisition, creative strategy, paid social, PPC, post-click optimization, and retention through email and SMS. The company also advises on growth planning, forecasting, strategy, and financial operations, working as an extension of clients’ internal teams to develop tailored, omnichannel programs for scaling brands.
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Paid Search Manager – DTC E-commerce (London Hybrid)

Lead Google Ads strategy, budgets, and profitable customer acquisition for Soar With Us’s DTC e-commerce clients. Manage Search, Shopping, Performance Max, and Demand Gen campaigns while shaping broader growth plans.

GBUnited KingdomHybridFull-timeMiddleSeniorEnglish RequiredPerformance Marketing

Description

  • Own Google Ads acquisition strategy across a portfolio of challenger DTC brands
  • Build and scale non-brand Search, Shopping, Performance Max, and Demand Gen campaigns
  • Evaluate brand demand, returning customers, and attribution constraints when interpreting results
  • Use structured testing to assess incremental impact
  • Turn client growth objectives into account plans, budget recommendations, and prioritised tests
  • Lead strategic discussions on performance, growth opportunities, and investment
  • Manage budget pacing and forecasting for accounts spending £15k to £150k per month
  • Clearly communicate the expected returns, risks, and trade-offs behind recommendations
  • Develop integrated growth plans with Growth Strategists across paid social, offers, and conversion strategy
  • Link search intent and product performance to creative, offer, and landing page decisions
  • Plan campaigns around promotions, stock levels, product margins, and repeat-purchase behaviour
  • Oversee campaign builds, bidding, product feeds, testing, and optimisation
  • Maintain high standards for account structure, measurement, and reporting
  • Deliver weekly, monthly, and quarterly client updates
  • Review performance and address risks with the Head of Paid Search
  • Support team training, playbooks, systems, and departmental development

Requirements

  • Demonstrated success managing Google Ads for DTC e-commerce brands
  • Hands-on experience with non-brand Search, Shopping, and Performance Max campaigns
  • Examples of non-brand and Performance Max strategies that generated incremental new-customer growth
  • Experience managing monthly budgets between £15k and £150k
  • Experience leading client strategy and performance discussions, recommending budgets, and building trust during growth and underperformance
  • Strong understanding of DTC unit economics, including acquisition cost, product margins, average order value, and repeat-purchase behaviour
  • Consumer packaged goods experience is particularly relevant
  • Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting, and attribution platforms
  • Understanding of the measurement and attribution limitations of Google Ads, Google Merchant Center, GA4, Shopify reporting, and attribution platforms
  • Experience collaborating with paid social, creative, and conversion teams
  • Experience managing multiple accounts while coordinating priorities, delivery, and communication
  • Ability to evaluate Google as a new-customer acquisition channel using new-customer revenue, acquisition economics, and incremental impact
  • Comfort leading client conversations while completing detailed account work
  • Strong ownership of outcomes, with a habit of raising issues early, recommending action, and following through
  • Low-ego mindset with a willingness to challenge assumptions constructively
  • Genuine curiosity about DTC growth and applying insights to client decisions

Benefits

  • 25 days of annual leave plus public holidays
  • One additional paid day off for your birthday
  • One extra day of annual leave after two years of service, increasing to a maximum of 30 days
  • Private Vitality health insurance
  • 50% discount on gym memberships
  • Life insurance with unlimited 24/7 GP access
  • Cash plan covering dental, optical, physiotherapy, and counselling costs
  • Company pension scheme
  • Hybrid working arrangement
  • Option to work abroad for up to 30 days at a time
  • Support for professional development
  • Regular team social events
  • Peer-to-peer recognition and rewards programme

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