Breakthru Beverage Group
Breakthru Beverage Group
5,001 – 10,000 Employees
Food & BeverageLogisticsMarketing
Breakthru Beverage Group is a family-owned North American beverage wholesaler that connects leading wine, spirits, and beer brands with markets across the United States and Canada. With more than 10,000 associates, the company operates across 16 U.S. markets and Canada, combining distribution expertise with brand building and marketing capabilities. Its business is also shaped by community involvement, corporate social responsibility, and ethical practices within the beverage industry.

On-Premise Sales Representative – Chico

Build supplier brand sales and customer relationships across Chico, Yuba City, and Marysville. The role includes account management, route coverage, merchandising, presentations, and sales execution.

Description

  • Build and strengthen account relationships across Chico, Yuba City, and Marysville.
  • Grow supplier brand sales through planning, effective selling, and clear communication.
  • Visit accounts and cover daily routes efficiently.
  • Review account portfolios, identify sales opportunities, complete surveys, and meet national account requirements.
  • Present new products, placements, resets, drink and wine lists, and promotions to customers.
  • Check inventory and replenish shelves where legally permitted.
  • Train account staff on priority brands through seminars.
  • Handle receivables, credits, returns, and communications about overdue balances.
  • Support accounts by delivering products in exceptional circumstances and resolving customer concerns and complaints.
  • Meet sales, merchandising, distribution, volume, and activity targets.
  • Plan sales strategies using pricing, product programs, and past account purchases.
  • Track inventory and out-of-stock issues, and inform management of changes in demand.
  • Maintain brand visibility and account standards with current point-of-sale materials.
  • Collect and deliver payments where legally permitted.
  • Work with the Field Sales Manager to prepare opening orders for new accounts.
  • Join supplier sales calls and sales blitzes.
  • Interact safely and responsibly with the public while handling alcoholic beverages.
  • Complete other duties assigned by the supervisor.

Requirements

  • Bachelor’s degree in a related field, or equivalent training and work experience.
  • At least 2 years of sales experience.
  • Basic computer skills, including MS Office and presentation software.
  • Results-focused, with verbal and written communication skills and the ability to use diplomacy and discretion.
  • Customer service skills.
  • Ability to multitask, work independently or as part of a team, pay attention to detail, and meet deadlines.
  • Analytical and reporting skills.
  • Sound judgment and problem-solving skills.
  • Ability to work in a fast-paced, high-volume team environment.
  • Must be at least 21 years old.
  • Valid driver’s license.
  • Reliable transportation and proof of auto insurance.
  • Ability to remain stationary at times, communicate, and operate a computer and telephone.
  • Ability to reach overhead, squat, and bend.
  • Ability to carry and lift 45–65 pounds.

Benefits

  • Base salary plus uncapped commission.
  • Eligibility for incentives and bonuses.
  • Potential earnings of $70,000–$100,000+.
  • Mileage reimbursement at $0.70 per business mile driven.
  • Medical coverage, with HMO and PPO options.
  • Dental coverage.
  • Vision coverage, with a PPO option.
  • 401(k) matching.
  • Annual paid time off accrual and holidays.
  • Flexible Spending Accounts with rollover.
  • Free life and AD&D insurance.
  • Employee Assistance Program.

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