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Velstar | Shopify Plus Partner Agency is a UK- and Europe-based eCommerce consultancy and development agency focused on Shopify Plus. Its work spans Shopify design and build, user experience, digital marketing, conversion rate optimization, retail solutions, and eCommerce migrations. Velstar supports brands seeking to improve their online retail operations, customer journeys, and digital commerce performance. The agency operates across consulting, eCommerce, and logistics-related sectors.
Marketing Manager - Velstar, Liverpool Hybrid
Lead B2B marketing for Velstar’s digital commerce agency, managing HubSpot, campaigns, events, and content. Own initiatives from initial brief through lead generation, pipeline development, and measurable commercial outcomes.
Description
- Manage HubSpot operations, including data quality, lifecycle stages, lists, lead scoring, and campaign attribution.
- Develop and optimise nurture journeys, email sequences, and newsletters that convert contacts into sales opportunities.
- Coordinate marketing-qualified lead handoffs with Sales and measure marketing-generated or influenced pipeline and revenue.
- Deliver major campaigns from concept to completion, including eBooks, virtual events, and in-person experiences.
- Organise events and trade shows for clients, prospects, and technology partners.
- Create co-marketing initiatives with technology partners.
- Support PR and media engagement while managing the company’s awards programme.
- Write or commission articles, blog posts, and case studies, and oversee organic social content, especially on LinkedIn.
- Co-lead The Commerce Confidential network and contribute to the Velstar podcast.
- Assist with PPC and SEO, create website and HubSpot pages, brief designers, produce Canva materials, and maintain digital brand assets.
- Work cross-functionally with Sales, Account Management, Creative and Design, web development, partners, media contacts, and freelancers.
Requirements
- Demonstrated B2B marketing experience, preferably within an agency or professional services environment.
- Practical experience managing a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.
- Proven ability to develop lead-nurturing programmes that generate qualified pipeline.
- Experience planning and executing events within integrated marketing campaigns.
- Excellent writing ability and a strong awareness of brand consistency.
- Able to manage several channels at once and prioritise work according to commercial value.
- Confident briefing designers and freelancers and coordinating internal and external stakeholders.
- HubSpot certification or experience implementing or rebuilding a HubSpot instance is desirable.
- Experience in PR, media relations, or awards submissions is desirable.
- Familiarity with PPC, SEO, Google Analytics, CMS platforms, or Canva is desirable.
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