Velstar | Shopify Plus Partner Agency
Velstar | Shopify Plus Partner Agency
Velstar | Shopify Plus Partner Agency este o firmă de consultanță și dezvoltare în comerț electronic, cu sediul în Regatul Unit și activitate în Europa, axată pe Shopify Plus. Serviciile sale includ design și dezvoltare pentru Shopify, experiența utilizatorului, marketing digital, optimizarea ratei de conversie, soluții pentru retail și migrarea platformelor de comerț electronic. Velstar sprijină brandurile care doresc să își îmbunătățească operațiunile de retail online, parcursul clienților și performanța comerțului digital. Agenția activează în domeniile consultanței, comerțului electronic și serviciilor asociate logisticii.

Marketing Manager - Velstar, Liverpool Hybrid

Lead B2B marketing for Velstar’s digital commerce agency, managing HubSpot, campaigns, events, and content. Own initiatives from initial brief through lead generation, pipeline development, and measurable commercial outcomes.

Descriere

  • Manage HubSpot operations, including data quality, lifecycle stages, lists, lead scoring, and campaign attribution.
  • Develop and optimise nurture journeys, email sequences, and newsletters that convert contacts into sales opportunities.
  • Coordinate marketing-qualified lead handoffs with Sales and measure marketing-generated or influenced pipeline and revenue.
  • Deliver major campaigns from concept to completion, including eBooks, virtual events, and in-person experiences.
  • Organise events and trade shows for clients, prospects, and technology partners.
  • Create co-marketing initiatives with technology partners.
  • Support PR and media engagement while managing the company’s awards programme.
  • Write or commission articles, blog posts, and case studies, and oversee organic social content, especially on LinkedIn.
  • Co-lead The Commerce Confidential network and contribute to the Velstar podcast.
  • Assist with PPC and SEO, create website and HubSpot pages, brief designers, produce Canva materials, and maintain digital brand assets.
  • Work cross-functionally with Sales, Account Management, Creative and Design, web development, partners, media contacts, and freelancers.

Cerințe

  • Demonstrated B2B marketing experience, preferably within an agency or professional services environment.
  • Practical experience managing a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.
  • Proven ability to develop lead-nurturing programmes that generate qualified pipeline.
  • Experience planning and executing events within integrated marketing campaigns.
  • Excellent writing ability and a strong awareness of brand consistency.
  • Able to manage several channels at once and prioritise work according to commercial value.
  • Confident briefing designers and freelancers and coordinating internal and external stakeholders.
  • HubSpot certification or experience implementing or rebuilding a HubSpot instance is desirable.
  • Experience in PR, media relations, or awards submissions is desirable.
  • Familiarity with PPC, SEO, Google Analytics, CMS platforms, or Canva is desirable.

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