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New Frontier Immigration Law is a U.S. immigration law firm helping individuals and families navigate the immigration system. Its legal services include family petitions, military parole in place, appeals, bond waivers, removal defense, and U and T visas. The firm develops case-specific legal strategies and assists clients pursuing immigration documentation, work permits, and Social Security cards. Its team brings more than 50 years of combined experience. This profile provides an overview of the firm's legal practice and team; it does not specify current job openings.
Marketing Director, Mexico (Remote)
Lead demand generation, brand growth, and a $3–4 million marketing budget for New Frontier Immigration Law. Drive qualified leads for a humanitarian immigration law firm.
Mexico$54,000 – $60,000 / year
RemoteFull-timeLeadEnglish RequiredSpanish RequiredChief Marketing OfficerDescription
- Set and deliver marketing strategy in support of firmwide revenue goals of $1.5 million monthly and $18 million annually.
- Manage and develop a team of 3–5 marketing professionals, fostering accountability, collaboration, and innovation.
- Work with the CEO, CFOO, Sales, and Operations leaders to align marketing investment with business priorities.
- Direct and optimize an annual marketing budget of $3–4 million.
- Track full-funnel performance and connect marketing KPIs to revenue results.
- Prepare and present marketing dashboards and performance insights to executives.
- Plan and manage multichannel campaigns targeting 4,000–6,000 qualified leads each month.
- Use paid, organic, referral, and community channels to grow reach and engagement.
- Oversee campaign experiments, audience segmentation, and automation to improve conversion and retention.
- Build the firm’s brand and narrative as a trusted provider of humanitarian immigration law.
- Maintain consistent brand messaging and high-quality creative across digital and offline channels.
- Direct thought leadership and community impact programs.
- Manage and improve the firm’s marketing technology stack.
Requirements
- Fluent Spanish and English, required for authentic and inclusive communication.
- At least 10 years of marketing experience, including 3–5 years in director or senior leadership roles.
- Demonstrated ability to manage multimillion-dollar marketing budgets and deliver measurable growth.
- Successful demand generation and brand development experience in a growth-focused professional services or legal environment.
- Strong analytical skills and ability to turn marketing data into actionable business insights.
- Experience building and scaling teams, with a commitment to coaching and talent development.
- HubSpot CRM and Marketing Hub experience required.
- Experience with Google Ads, GA4, Meta Ads Manager, Call Tracking Metrics, BirdEye, Microsoft Suite, TikTok, Instagram, Facebook, YouTube, and LinkedIn.
Benefits
- Paid time off and paid holidays
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